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The holidays are quickly approaching and you may be strategizing on new tactics to increase sales before the year ends. Below are several strategies for Google AdWords that don’t require too much heavy lifting so, that you can implement before the online shopping season ends.
Google AdWords Ad Extensions are a way for advertisers to extend their ads with deeper, more relevant content to searchers in the form of additional links within a text ad. Ad extensions provide extra links to a standard text ad to link to additional pages within your website versus one link to one landing page. Google has expanded their ad extension options from its original release of Sitelinks over two years ago.
Below is an overview of various ways advertisers can implement ad extensions.
Google AdWords has introduced a new line of ad extensions to enable advertisers to give their customers redeemable offers like deals, rebates and coupons through paid search text ads. The ad extension called Offer Extensions are as easy to implement as Google’s other ad extensions — sitelinks, location extensions, click to call extensions and Communication ad extensions.
Text ads with offer extensions help advertisers by showing searchers their most up-to-date promotion within a paid search ad immediately after the search engine results page has finished loading.
To enable Offer Extensions advertisers must include an offer that promises discounted or free products or services to customers and must be exclusive or have limited availability. Advertisers can use coupon or redemption codes and can also offer both online and offline for advertisers who have brick and mortar locations.
Similar to other ad extensions, Offer Extensions are likely to increase the click-through rate of an ad, because the offer stands out on the SERP and adds extra real estate to text ads.
Offer Extensions is in limited release to U.S. advertisers. Below is a screenshot of a paid search ad with an Offer Extension.