Articles in the Search Engine Marketing Category

Search engine marketing is still the “bread and butter” of many digital marketing strategies. Learn about platform features and practices that will make your cost-per-click campaigns successful through their lifecycles – from impression, to click, to conversion. Our experts explore keyword strategy, ad copy, campaign structure & organization, bid strategy and more on our blog.

November 30 2012

Google AdWords Webinar: Featuring our special guest from Google


What strategies do you have planned to maximize ROI & campaign results in 2013?  With a brand new year just around the corner, how can your company increase profits and elevate online performance?  Hear directly from Google and MoreVisibility on how to improve your AdWords campaign.  Through the use of new tactics and techniques, you will be well on your way to success in 2013.  Don’t miss out on the latest AdWords updates and features — register for our free webinar now.

Join Google and MoreVisibility on Wednesday, December 5th (1pm EST/10am PST) for a webinar on Google AdWords latest trends.  If you are unable to attend this date we are providing an On-Demand version as well.

The webinar will share the most recent features Google AdWords has rolled out and how to put them in play.  We will also discuss specific strategies that advertisers can implement to take advantage of these tools and connect with their target audience.

Sign up for our webinar today.

This 60 minute presentation with Q&A to follow, will discuss:

  • Google’s Display Network — Media made simple through Site Targeting.
  • What is Remarketing/Retargeting and how to set it up in your AdWords campaign.
  • Maximizing the Mobile-targeting options; Advertising on the go!
  • How to track all activities for ROI measurement through Google Analytics.
  • The latest and greatest on AdWords … and much more.


November 29 2012

How to Use Automated Rules for Holiday Promotions


Do you have promotions that end at 11:59 PM and you don’t want to burn the midnight oil pausing ads with special promotions? Do you want to be more efficient in managing your promotions for the holiday season? Automated Rules are the answer.

Automated Rules in AdWords let you schedule automatic changes to specific parts of your account based on the criteria you specify and save you time by efficiently managing your paid search efforts. Some examples of criteria that you can choose can be based on campaigns, ad groups, keywords, or ads.

For example, you have an upcoming promotion offering a 20% off discount and include this verbiage within your text ads. The sale is set to start at 6:00 AM. With Automated Rules, you can set a rule to enable all ads that contain “20% off” at 6:01 AM, without having to manually enable all of the ads within your account.

In addition, you can have the advertising platform automatically alert you when your automated rules have run, insuring you that all the necessary changes have been made.

To implement Automated Rules, find the “Automate” menu within one of the following tabs within AdWords: Campaigns, Ad Groups, Ads, or Keywords.

November 28 2012

Google Shopping to be Transitioned Globally


In mid-October, Google transitioned its free, organic links of Google Merchant to a paid model called Google Shopping via Product Listing Ads. Google has just announced that it plans to release the same commercial model internationally to the following countries: the United Kingdom, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland.

The search engine says that it will be a gradual transition in order for merchants to optimize their campaigns and the first major change will be on February 3, 2013. At this time, Google will release cleaner results for shopping queries in addition to some of the new commercial formats on that appear like square units. These new results will replace current search results and will be labeled as “Sponsored” and appear in the space that is currently paid search ads. Google expects the international transition to be complete by the end of the second quarter in 2013.

Google’s ultimate goal for the Shopping transition is to create a better shopping experience so that users will find products in one place and are able to compare features and pricing and read merchant reviews easily. Google believes that a paid model for merchants allows better, more relevant product data which will lead to a better experience for shoppers.

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