Articles in the Techniques & Strategies Category

Learn how to improve your digital marketing campaigns, drive more traffic to your website and increase conversions with favorite techniques and strategies of our SEM professionals. Create targeted ads, find your core audience, improve conversions and drive up ROI. Let our SEM experts show you how.

November 28 2016

How to Use AdWords to Drive Offline Sales with Online Ads

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Today, the line between online and offline shopping is disappearing – fast. Consumers shop anytime, everywhere, and on any available devices.

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August 30 2016

5 Facebook Audiences to Target For Your Next Campaign

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Mastering Facebook targeting is a critical piece of a successful advertising campaign. With an ever-expanding list of targeting methods, options, and strategies it can sometimes be challenging to know how to best reach your audience.

Here are 5 of the most effective methods for Facebook targeting to consider for your next campaign.

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August 24 2016

Making Data Great Again: RLSA Edition

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The Google AdWords platform provides very good data. It’s enough to determine how your ads are performing, what’s working and what can be improved. But what if I told you that there was one simple change that can make your data not just good, but great? This simple change will open doors… rather, break down walls, to increased optimization opportunities and conversion potential. And guess what? It won’t cost you a thing.

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