Articles in the Techniques & Strategies Category

Learn how to improve your digital marketing campaigns, drive more traffic to your website and increase conversions with favorite techniques and strategies of our SEM professionals. Create targeted ads, find your core audience, improve conversions and drive up ROI. Let our SEM experts show you how.

December 27 2016

7 Usability Guidelines for Better Landing Pages

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The digital world is growing and having an optimized landing page design layout is the way to attract new customers and bring in revenue. Whether your goal is to drive sales, increase leads, or build brand recognition, focusing on customer user experience is key. Here are 7 tips to make an efficient, conversion-oriented landing page.

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November 28 2016

How to Use AdWords to Drive Offline Sales with Online Ads

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Today, the line between online and offline shopping is disappearing – fast. Consumers shop anytime, everywhere, and on any available devices.

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August 30 2016

5 Facebook Audiences to Target For Your Next Campaign

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Mastering Facebook targeting is a critical piece of a successful advertising campaign. With an ever-expanding list of targeting methods, options, and strategies it can sometimes be challenging to know how to best reach your audience.

Here are 5 of the most effective methods for Facebook targeting to consider for your next campaign.

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