Will Search Engine Marketing be affected by Economic Slump in 2008?

- January 18, 2008

It’s a new year, which for many companies means a new marketing budget. In past years, this fresh slate would be a perfect opportunity to try the new, latest-and-greatest marketing channels. However, with the current, vulnerable state of our economy, purse strings are tighter than ever. So how do experts see this affecting your Search Engine Marketing (SEM) dollars?

With Search Marketing continuing to experience double digit growth rates in SEM, we needn’t worry just yet. According to a recent report from Forrester Research, “Search marketing spend is expected to triple in five years.” In fact, some argue that since SEM is the safest channel, due to the ability to track precise ROI, it could just be your safest bet for 2008!

We are all expecting a challenging year, but with that in mind, it’s more important than ever to play smart with your marketing budgets. SEM is a strong channel that, if monitored properly, can show you immediate return!

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