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We often receive questions from prospective clients related to how organizations can balance User Experience (UX) and Search Engine Optimization (SEO). This question implies that there is an inherent tradeoff between the two, but that is actually a misnomer.
Instead of telling, why not show? Marketers have relied heavily on PowerPoint to compile digital presentations to prospective clients and relay ideas to internal management and acquire new clients. Although PowerPoint is a very useful tool, there are many times when giving the client or executive a tangible example can go further.
Many companies have the idea that they need a new website, but don’t employ the proper tools and process before going on the journey to create it.