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Web browsers make it very easy for a user to know if a webpage with a form (that includes password and credit card fields) is on a non-secure connection. The alert is meant to prevent users from entering sensitive information that could be compromised upon submit.
Many organizations only use their analytics platform to make investment decisions about the future, especially when it comes to investments in mobile optimization. This is a great start, but it only paints a small part of the picture. If you haven’t already invested in a strong mobile presence, your analytics won’t tell you the whole story