One obvious way to get the most SEO value from the micro-blogging platform, twitter.com, is to get natural links to your site and establish yourself as an authority in your chosen field. By “following” other “Twitterers” and getting them to follow you, you establish your own, mini-community of sorts and increase your online presence. Having your business featured on this site also shows that you are in touch with the latest evolution in Internet marketing, Social Media Optimization! If utilized correctly, it can take your business to new heights.
The 140 character limit for your “Tweets” is precious real-estate and has to be used wisely. Common sense suggests that you need to use URLs in the posts and precise keywords in the URLs. You have to keep in mind, however, that Twitter shortens any URL over 30 characters and all are “nofollow”. So, keep your Tweets short, to the point and make sure you’ve conveyed where that URL is taking the potential visitor. The URL might not necessarily tell them.
Another important advantage for Twitter is that the Twitter profiles themselves are indexed by the search engines! Some even get a great Google PageRank. I think the reason for this could be that the user pages are subdirectories (www.twitter.com/username) and the popularity that Twitter enjoys could filter down to its subfolders.
Twitter’s recent surge in popularity has created a whole Twitter counter-culture with websites, like twitterfeed.com, providing an option to link your Twitter account to your website’s RSS feed. By setting up an account on Twitterfeed, you are able to “feed” the RSS link to your blog posts and completely automate the Tweeting process.
Unlike other types of blogs, Twitter is merely a way to link to industry news, your website and leave messages for your friends, co-workers and industry peers. The 140 character limit might be slightly intimidating for more verbose individuals, but it’s a unique way to get the word out about your new product or press release succinctly. It’s a new type of business card, but instead of having a limited number of ways to get the word out through traditional networking, you get exposure to millions of people all clamoring to be heard.
This weekend, Yahoo announced another algorithm update. That makes 8 updates this year and in some cases, with big consequences for search engine rankings for some sites. While this might seem like a lot, it’s actually not as many as last year (although the year isn’t over yet). However, in the past two years, it’s clear that Yahoo has been actively working to improve its offering on the search front.
Many pundits have been sounding Yahoo’s death knells lately, so it’s easy to forget that Yahoo is still a formidable force in cyberspace. A comparison of www.google.com, www.yahoo.com and www.live.com shows that while Yahoo may not have the search volume of Google, they definitely have significant traffic to their domain — and involved traffic at that:
That said; Yahoo’s star has definitely been fading over the last couple of years. Recent news that Yahoo’s CEO Jerry Yang is returning to his roots as Chief Yahoo and turning over day-to-day operations to more capable hands have not reassured investors or others in the industry. So, with all this in mind, how much should you worry about your rankings in Yahoo? It all depends on the answer to two important questions:
If you currently depend on Yahoo for a big part of your traffic, then an algorithm update that changes their emphasis on factors that you might not be strong on could affect your traffic in a meaningful way right now. If this is the case, an algorithm update at Yahoo should be of prime concern to you. However, even if Yahoo isn’t a major source of traffic, it’s important to remember that all search engine engineers are primarily working toward giving searchers the most relevant results and if Yahoo’s engineers find the magic formula, they could regain market share. Remember that it only took Google two years to overcome Yahoo. Currently, there is still plenty of room for improvement in search engine results — even with personalization and universal search. Yahoo still has lots of great properties and really good search engine technology which, as the results we’ve seen after these recent updates show, are only getting better.
The fact that Yahoo’s algorithm updates are still going on shows that they need to be taken seriously. Naturally, if most of your traffic is coming from Google, maintaining those rankings should be foremost. However, Yahoo may rise again and when it does — or these updates find a place in the search technology of the future either through new alliances between search engines or a buy-up of Yahoo’s assets by Google or others, their search algorithm could have an effect on your rankings with those other engines. Make sure that your site is ready. Create good keyword relevant content that people want to link to and you should be a success in any good search engine.
Press or news sections of a website should have a very specific goal. The main purpose is to give journalists and bloggers quick information about your company or website. If they can’t find what they are looking for they will leave. These people are typically very busy and have little time to waste searching your website for information. Make it simple for them, give them.
Your news section should feature information at a glance that can be taken and digested easily. Some of the most important aspects to include are the following:
– Recent News — Make sure you are saving your web clippings and posting your press releases. If you haven’t done this in a while, it is time to update. If the current information is months old, there is no reason for someone to inquire about what you are doing because it looks like you are doing nothing. Now might be the best time to start creating press releases.
– Leadership Bios — A short paragraph about each leader will suffice. Include some background information, schools attended, previous positions and years with the company. These people are at the forefront of your company, so people may want to contact them directly. If the leadership does not prefer to be contacted directly, provide information on the main contact person regarding interviews, statements etc.
– Downloadable Press Kit — This will make it super simple for the time constrained writer. In the press kit you should include, a current copy of your company newsletter, recent press releases, product/service information and anything else you might think would be beneficial. This is not something that is set in stone so; you can vary what goes in this.
– Links to your company blogs — Aside from press releases and news clippings, this should be the most current information regarding your company. If you make it easy for people to find and subscribe, they will continue to visit your blog and news section for more ideas to write about later on.