Articles written in May, 2010

May 26 2010

Building a Website with SEO in Mind


Most web designers and developers are savvy enough to know that building a website with SEO in mind is a lot easier than implementing SEO changes once a website has been up and running. What are some basic steps that one should employ when building their website.

Firstly, it’s extremely important to carefully plan your content and meta data well ahead of time, even before all of the aesthetic considerations. Knowing what the primary keyphrase is for all of your top level pages before you start to write the content will make it easier in the long run. Also, writing all of your titles, descriptions and keywords in advance will save on having to create them in the future. Content and meta data writing can be very time consuming, especially if SEO is an afterthought.

When developing your SEO strategy, you should also remember to actively seek out inbound links. Set aside some time to find industry leaders and hub pages that would bring you quality traffic and pass on some of that valuable “link juice” to the website.

May 20 2010

Mobile Marketing Tactics


There is no doubt that mobile phones, particularly smartphones, are becoming more popular. According to IDC, sales of smartphones grew 56.7 percent in the first quarter of this year, far exceeding the growth of the overall mobile market, which grew by 21.7 percent.

As the mobile market continues to grow, marketers are presented with greater opportunities to reach customers.   When considering mobile marketing opportunities for your business, there are few things to take into consideration.

First, think about what the goals of your mobile marketing initiatives will be.   Will someone using a mobile device be interested in what you have to offer, and more importantly, will they be able to complete the desired action?   For instance, if you are a locksmith or are selling ring tones, there could certainly be opportunities for you to have a mobile presence.   However, if you offer something that has an in depth conversion process, such as a form with multiple steps, mobile may be a bit more difficult to justify.

If you have decided that a mobile strategy is appropriate for your business, be sure to set your mobile campaigns separately from your other campaigns. This way you can have targeting flexibility and can tailor the message, and possibly the landing page, specifically to mobile users.     You can even select which types of mobile carriers and/or devices where you want your ads to appear.   For instance, a marketer selling only iPhone accessories my not wish to have their ads appear on Blackberry devices.   Keep in mind that the iPad, while not a phone, can be targeted separately as a mobile device.

You will also want to think about how users will find your ads.   Long tail queries are not as common on mobile devices.   A mobile user is less likely to type out a long search term on their mobile device as they would on a desktop or laptop. Many of us who are smartphone owners know how typing on a tiny or virtual keyboard is still difficult.

Where will you drive traffic to?   Will it be to your website?   How does your website look on a mobile device?   If you plan on driving mobile traffic to your website, it is highly recommended to have a mobile version.   While smartphones can render full websites (with the exception of flash-based sites), mobile websites are much easier to navigate. Check out our website,, from an iPhone or Blackberry and you will see an example of how much simpler it is to get around.

Lastly, bid aggressively to make sure that your visibility is prominent on mobile devices. There is limited space so you will want to beat the competition to get those valuable spots.   This can lead to more visibility for branding purposes and more clicks to lead to conversions.

May 12 2010

Getting The Most out of Press Releases


Whether you think so or not, every company has news.   From new product and service offerings, to the promotion of employees, every company can use these tidbits of information for press releases.   Once the press release is written, now you need to know what to do with it.   First, submit it through a feed service.   There are many to choose from on the web both free and paid.   The paid submission sites will give you more options in terms of distribution and analytics.   But, it is understandable that while you may be your own PR department, you may not have the budget to always do a paid distribution.   If this is the case, the free sites will suffice.  

After you have sent your press release via syndication services, it is important to also incorporate it into your site and your social media channels.   Post your release to your news page, your Facebook wall and Tweet it through your Twitter account.   Posting your release to your site and social media channels will give it maximum exposure to your fans, followers and website visitors.

When you submit your press release to multiple locations, you also have the chance of it being “picked up” or republished by many other websites.   It can then be reposted to other sites and you can receive benefits such as increased traffic and backlinks.   For the best possible chance of this, make sure your press release is well written and includes some links to the best pages of your site.

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