Articles written in November, 2010

November 30 2010

Create an Online Presence for your Offline Advertising Efforts


The key to successfully bridging the gap between online and offline marketing is assuring that your traditional offline marketing efforts are online friendly and easily accessible. You have to strategically create a web presence for your offline advertising materials and make sure that both initiatives compliment one another.

There are multitudes of innovative ways to get your online initiatives accessible in your offline marketing materials. When launching new promotions, offers or services, you should always generate a strategy to create offline efforts that support your online strategy. The goal is to have all of your marketing materials support one another and work together to promote your business. Offering coupons in your offline marketing that presents special “online only” deals is a great way to gain more online visitors. Online businesses can benefit from traditional “offline” marketing, just as a brick and mortar can greatly benefit from online marketing.

QR Codes are one of many ways to effectively merge your online and offline marketing initiatives. A QR Code is a two-dimensional code, which is legible by QR scanners, smart phones and other mobiles devices with an advanced camera function. QR Codes provide immediate access to online resources and information by allowing you to scan a code that is strategically placed in your offline marketing materials. QR codes are simply “offline” links that lead to “online” content. QR codes appeal to customer’s urge to have immediate satisfaction for what they are looking for with ease.   QR codes allow for a direct path to the message and information that you want to provide your customers. A successful QR Code campaign will lead your visitors directly to a well organized, informative mobile site that provides the exact information that they were seeking out.

Another essential part to successfully bridging the gap between online and offline is making sure both efforts compliment one another and don’t cause confusion for your customers. Make sure that your online advertising has a mobile friendly version that renders well across all major mobile phone devices. According to Morgan Stanley Research, sales of smart phones will exceed those of PCs in 2012, so marketing to and capitalizing on the ever growing mobile market should be the corner stone of your marketing budget and strategy.

November 11 2010

RockMelt Browser – Sharing Introduced to Your Browser Experience


Have you ever made an online search and wanted to share one of the results with some friends or clients? or have one location to update several of your social media sites in one place? There is now an easy way to do that and it’s called RockMelt.

RockMelt is a browser currently in beta testing that uses Chromium, which is an open source project provided by Google and which is used to create the Google Chrome Browser. Because it is using Chromium, the browser is fast, secure and even supports HTML5 and CSS3.

Some of the features that RockMelt offers are the ability to view your bookmarks, your feeds and any other account information from anywhere with an internet connection. How they achieve this, is by providing a login account to the browser and storing all your information in the cloud, so it can be accessed from anywhere.

The browser has two sidebars, one on the left and the other one on the right of the browser. The left sidebar displays your favorite friends and the right sidebar displays your accounts, these being your Facebook, twitter, the times, among other accounts.

RockMelt Browser

Even though this browser is only in beta testing, it will continue to grow, improve and possibly become a very important browser, mainly because of its sharing functionalities. This browser can help you maintain your personal, as well as company account up to date by helping you manage your social media accounts from anywhere you are and improve your SEO ranking in the process.


November 9 2010

Why SEO? Myth vs. Reality


Here is a list of five myths about Search Engine Optimization (in no particular order):

  1. Reciprocal Linking is great!
    Google frowns upon any kind of “link exchange” with other websites when it comes to getting better rankings. Cultivate links by having a really good website and attempting to get one way links from authority or “hub” sites in the field.
  2. A high Google PageRank score directly correlates to high rankings.
    While PageRank does indicate to Google the amount of quality links pointing to your site and there is a 0-10 score associated with it, it is not the “be all and end all” when it comes to ranking. Sites with a low PageRank score can still rank very well for certain keywords if factors like on-page content are well optimized.
  3. Outbound links really help.
    Too many links pointing to other websites can actually hurt you, as this will dilute your own PageRank.
  4. The text in my Description Meta Tag will always be used as the Google snippet.
    If the Description is well written and relevant and unique to the page on which it is found, Google will most likely use it. Otherwise, it will use the Description from DMOZ or pull it from the page content.
  5. Don’t ever use Flash!
    For any content you want to use as a target for search, it probably isn’t a good idea to use Flash technology. You should also never really use it for navigational elements, but you can use it for images and graphics on your site sparingly (too much Flash may slow the site down).
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