Articles written in June, 2012

June 22 2012

Quick and easy ways to SEO your G+ page


Although G+ is still quite new especially for   businesses, many companies are creating these pages and just letting them sit with a couple of pictures on them. Here are a few quick and easy tips to start giving your G+ page some recognition.

  • Make sure that you have a tagline. The tagline is what people see when your G+ page comes up in a search or when they hover their cursor over your page icon. This can be changed at anytime, so while using descriptive words is best, you don’t have to focus too much time on it. You also want to make sure that your words stay under 21 characters or else it will get truncated.
  • You want to sell your company in 56 characters or less in the “About” portion of your G+ page. When you first click on the About tab, you have a little section called “Introduction”. When your page is displayed in the “People and Pages” section, Google pulls a part of your “About” section which is the first 56 characters. Maximize this opportunity with keywords that identify who your company is.
  • You always want to create original content, but there are ways that you can use the content that you are posting frequently to your advantage. Not only does this frequent, original, quality content help your company website as well as your G+ page, but by the use of #hash tags within that content for keywords that relate to your company it will allow your page to come up in the search results more often; this will also increase the chance of your company coming up in trending conversations like #MoreVisibility.
June 18 2012

Google+ Local Pages and SEO Benefits


There was a splash in the SEO world a few weeks ago when Google announced the dissolution or integration (depending on how you look at it) of Google Places. By incorporating Google+ into Google Maps and its business listings, users now have Google+ Local instead of Google Places. On the surface, it looks like Google is just continuing the expansion of its social media platform —like it or not, business owners have been forced onto Google+ to manage their Local pages. Why bother implementing this disorienting change? Will it bring real value to both users and business owners?

The quick answer is: yes. By looking at the old Places pages, you can tell Google had intended them to be more social than they really were. Google quit aggregating data from Yelp and other sources to push their own reviewing system. Later, they increased interaction by allowing businesses to post exclusive deals and coupons. But due to the limitations of the Places pages, this social type of usage never really took off. Most Places pages were more like stubs of information rather than go-to hubs of interaction.

Local pages changes all that. They’re like company Facebook pages, but arguably more robust because of integration with Google Maps, Zagat reviews, and Google+ (you can see how your circles interact with the business). Furthermore, Local pages will be indexed by search engines (Places pages were not). These two factors combine to provide great benefits for business owners.

As noted above, Local pages are robust offerings that encourage interaction between users and a business. A strong Local page is one that provides all the pertinent business information and has high user engagement (such as posting responses to reviews, starting hangouts, sharing updates, coupons, etc.). By keeping your Local page fresh and interacting with your customers, you can increase the page’s ranking in local search results.

Verify your listing, fill out your page, and start engaging your customers. When robust content and a high-ranking combine, your Local page could be the first and last place they visit before deciding to convert.

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