The next entry in our series continues the theme of differentiation. Google’s mission (on the search engine front) is to organize the information on the web and make it readily accessible. Wolfram|Alpha has the same goal, but takes a completely different approach – providing users with results they can’t get anywhere else.
There has been a lot of talk lately about Google’s decision to make site security a ranking factor for Search Engine Optimization (SEO). But whether or not you switch from an unsecure site (HTTP) to a secure site (HTTPS) currently has very little to do with SEO. There are bigger questions to consider, including the size of your website, what your website is used for and what kind of resources you have to implement and manage a secure site.
Let’s look at some basics: