Articles written in February, 2015

February 26 2015

Before You Start Blogging, Consider These Tips to Create Content Users Want


blog-content-tipsWhen you first start blogging, it can be easy to put the cart before the horse. In other words, it’s not uncommon for bloggers to be concerned primarily with optimizing their content before they get to the actual content creation. Unfortunately, following that process won’t get you where you want to go. While you will want to optimize the content on your blog for more visibility (pun intended), your initial concern should be the quality of content.

After all, you should always write for users first and search engines second. If your content is poor, it doesn’t matter how optimized it is. Users won’t have any reason to seek it out.

Use these blog content tips to write posts that users will want to read, share and subscribe to:Read More

February 24 2015

Simple SEO Tools All Marketers Have Access To


You don’t have to be an SEO expert to assist in the optimization of your website. Sometimes, you simply need tools to help you out. While these aren’t all of the tools our SEO experts use to make optimization recommendations, they are a good start for anyone interested in assisting in the improvement of their website’s SEO.

Some of our simple go-to SEO tools include Google Webmaster Tools, Google’s Cache, Google Keyword Planner and Google Trends. Read on to learn more about how you can use these tools to improve your website’s SEO.Read More

February 19 2015

The Dos and Don’ts of Writing for Your Audience


When writing any type of content, it’s vital to do so with a specific audience in mind. Without taking this initial step, it’s likely that whatever you end up producing will not be nearly as effective as it could have been. This post will address some common mistakes writers make when writing for a specific audience and some easy ways to correct those issues.Read More

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