At the end of February, Google posted the Finding More Mobile-Friendly Search Results announcement on their Webmaster Central Blog. While the search engine has always made mobile-readiness and easy access of information a priority, it will use mobile-friendliness as a stronger ranking signal than ever before. Google’s goal is to reward websites that are mobile friendly by giving them a “boost.”
If you’re reading this, there’s a good chance you woke up this week to a new reality. After months of warnings, Google has launched a new algorithm that considers mobile friendliness as a ranking factor. This means that Google’s mobile results and desktop results will be different for many, if not most, web searches. The sites that will rank via mobile search will be mobile friendly. This is very good news for users who have experienced years of frustration when it comes to mobile usability. For webmasters who have yet to hear the siren’s call of mobile, however, this could be an unwelcome reality check.
If you’re in the latter camp, you may be wondering if you really have to undergo a complete website redesign in order to conform to Google’s standards. And the answer is “no.”Read More