Articles written in August, 2015

August 26 2015

The State of Content: It’s Everywhere, It’s Important, Here’s How to Deal


If you’re waiting for someone to come ‘round and declare the end of content, today is not that day. Rather, today is the day to come to terms with the simple truth that content isn’t going anywhere. It can’t. Otherwise, what would anyone read, watch or listen to?

See? This stuff we call content, and this thing we call content marketing, really isn’t going away, so it’s time to make peace with it. To put a content marketing strategy in place. To show the world you really know a thing or two about… what ever it is that you do.

Ready to get started? OK, here’s how:Read More

August 18 2015

Increasing App Adoption for Better User Experience


Your mobile app holds the keys to better user experience, but if you can’t get users to download and use the app, it would seem as though your efforts were for naught. So, how do you increase app adoption among your core audience? Try the following:Read More

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