Articles written in February, 2016

February 25 2016

How to Approach A New Web Design Project


Starting complex design projects is often intimidating, but there are a few initial steps that you can take to help ensure the success of your project:Read More

February 23 2016

Ultimate Guide to Web Content Part 4: Managing Multiple Authors


With the overwhelming importance of content to today’s online marketing landscape, many brands are struggling to keep pace with the volume necessary. Common challenges include:

  • Having the resources to produce all the content necessary
  • Maintaining quality and expertise in the presence of quantity demands
  • Fragmentation of content types – from short form to long form, webpages, blog posts, social media marketing content, guides and ebooks, and more.

As a response to these challenges, based on individualized need, or as a result of internal organization, some brands are fortunate enough to tap into and draw from a wide-range of authors and content producers. For those with limited resources who are having trouble keeping up with their content demands, having several or many authors to leverage may sound like a windfall, but managing those resources can be a challenge unto itself. If you’re trying to manage multiple authors for your brand, here are some tips:Read More

February 17 2016

Google Updates Its General Guidelines


This year is already seeing a wide range of SEO news from Google. In mid-January the engine announced that it had updated its Webmaster website. The Webmaster website contains a variety of resources and support for brands that want to create better, more search-friendly websites. Soon after the revamp was announced, Google also launched an updated version of one of the most important components of the site, their published Guidelines. Read More

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