Before responsive web design existed the easiest way to have a mobile friendly site was to have two separate websites, a desktop site and a mobile site. Primarily the mobile site would live on an m.website.com domain or a /m or /mobile domain. One of the main issues with this having to redirect all of your desktop URLs to your mobile URL. No one likes trying to go to a specific page on your desktop site, only to be redirected to the mobile homepage, having to find your way back to the content you were looking for. Sadly, many search engines still don’t rank mobile sites high enough for mobile users, so people are often guided to full sites instead of the mobile ones, which offer a superior user experience.
Defining keywords for your SEO strategy is the foundation for quality Organic traffic. Measuring the success of your Organic traffic is a multi-prong approach and takes several report types to make sure you’re getting the most information.
If you’re a seasoned SEO practitioner, move on. You are already well aware of the dubious nature of the tactics below (and if you’re not, well then, you might want to reconsider your day job.) But, if you are a marketing manager, business owner or anyone else who relies heavily on others for SEO advice, please make this post a MUST-read before preparing future SEO strategies.