Articles in the Advanced SEO Category

Ready to amplify your site’s optimization? Learn techniques and best practices for advanced SEO – from considerations for URL redirects and website architecture to the latest techniques for helping your search engine results stand out – our experts have the ideas and strategies to take your Organic placement to the next level.

March 18 2010

Do you know your Users?

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Have you ever stepped back and looked at your website from a user’s perspective? You only get one first impression, so make sure it’s a lasting one. Good design and functionality is critical in giving a great user experience and is essential in building trust and relationships with your visitors. It is best to think about the experience from your visitor’s perspective, since you really wouldn’t be much without them.

Your website is your face to prospective consumers, and as a result can heavily impact your bond with them. Every interaction a user has on your site directly impacts the relationship they have with you and how they will portray your site to others. Poor design, content errors and confusion can take away from your credibility. A well-designed site, with simple navigation, good content and clear calls to action will impact your business favorably.

Streamline the funnel you want visitors to venture down. Let users know what you want them to do in a clear and concise manner. Don’t confuse or overwhelm the reader with an abundant amount of content and calls to action. Don’t cause frustration or reasons for them to want to leave the site with error messages and pop-ups.

Be sure to enable an analytics tracking system, such as Google Analytics, so you can better assess your users and their experiences on your site. Most analytics platforms allow you to dive deeper into how your traffic has arrived, how much time they spent on a page, if they ventured further into other pages of your site, or if they exited at a certain page, and didn’t venture any further. Analytics can supply you with the ability to monitor trends and patterns with your user’s engagement. Stats can reveal what pages are causing more problems than others. Knowing how your visitors are interacting with your site and what your site’s pain points are, will help to assist you in achieving the best user experience possible. Enabling an analytics platform can help to determine who your target market is, what their likes and dislike are and achieve a higher grade of user engagement.

Always keep in mind that your users are the reason that you can continue to stay in business, so making them happy should remain your main mission. You should consider your users as the main focus behind your design and development efforts and decisions.

November 10 2009

What You Can Do Now

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So many articles and other blog posts are starting to focus on what will be new in 2010 and how search will change.   While it is good to focus on the future, let’s not forget that there is still time in 2009 to work on optimizing your website.   While search is always changing and 2010 will be a year of change and new tactics, you need to crawl before you can walk and then ultimately run.   In the next few weeks, focus on some basic items that can help your site now and well into the future.   Below are some things you can focus on right now.

  • Keyword research in my opinion is one of the most important aspects to SEO.   If you are focusing your content on the wrong words and themes, people may be finding your site for the wrong reasons and then they will leave because your content is not what they expected.   Now is a great time to conduct some keyword research and make sure that your content is focusing on the right keywords and ultimately the right themes that will attract and engage new visitors.   Use Google’s free keyword tool to get an idea of what people are searching for related to your business.   Please find it here: https://adwords.google.com/select/KeywordToolExternal.    

 

  • Do you have a blog?   Are you posting to it every week like you said you would?   If not, this is a perfect opportunity to add content and more keyword relevance to your site.   As many know, blogs are inherently search engine friendly because of their structure.   Implementing a blog can also add more pages to your website which will give the search engines and ultimately your visitors more content to consume.   If you are already posting to your blog every week, are you creating content that your users want to consume?   Now is a great time to mix up the type of content you offer.   Blogs are effective because you can incorporate photos, embed videos, podcasts and more.   The greater the effort that you put into your blog, the more you will get out of it.   Before the year end, try to do something different with your blog to make it stand out from the pack by using a photo or podcast.   Shoot a video, upload it to YouTube, embed it into your blog and then write about it.   Have fun with it and you will see the rewards.    

 

  • Another very important aspect of SEO is link building.   While link building is hard work and often is a long and strenuous process, there are some simple things you can do to at least ensure that the links you have are working for you.   If you don’t have the time to research and find new links, at least conduct a link audit of your site.   Begin by looking through your own site to make sure you don’t have any internal links that are broken.   Next you can use Yahoo’s Site Explorer, http://siteexplorer.search.yahoo.com/, to get a good idea of what links you already have.   This tool allows you to download an excel spreadsheet of these links.   Make a schedule for the next few weeks to check out 10-15 links a day and make sure the information is still accurate and the links are still working.   If any information is incorrect, or the link is pointing to the wrong page, see if you can contact the webmaster of that site, or update your listing in a directory to ensure that you are getting the most relevance out of that link.

Fundamentals are the basis for good SEO and good website marketing.   Make sure you have these basics down before you move on to the advanced steps.   Once you have accomplished these steps, you will be positioned to take more advanced tactics.

May 11 2009

It’s Important to Focus on Many Aspects of SEO

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Focusing on just one aspect of SEO can hinder more than help your optimization efforts. For instance, only taking care of your keyword research can prove a futile effort if search engines are unable to crawl your site. Having too much code on the page can increase the code to content ratio, thus reducing the density of the targeted keyword for that page.

Also, if you set up your robots.txt file incorrectly by not writing the correct instruction to not index certain pages, ones optimization efforts can be thwarted. If a large website with thousands of pages only wants the most important pages indexed, the search engine spiders may only index a certain portion of the site and may not be able to include the more important pages in its index. Another factor that may hinder a website’s performance if not included in optimization is the lack of quality inbound links to the site. You could have the best web content in the world, but if people are not linking to it, the lack of traffic to the site could make the rest of the optimization worthless.

It’s also important to ensure that all of the meta data on the site is as unique as possible. To increase the reach in the search engines for multiple search terms, keeping your titles, descriptions and keywords as unique as possible can make the world of difference in search engine indexing.

To conclude, it is intelligent to have a holistic approach to SEO as opposed to only utilizing one aspect. To truly give your website the best chance to rank well in the search engine results pages, fixing multiple SEO issues can only serve to give you that extra edge.

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