I’m continuing to have a lot of conversations about the devastating impact that Google’s Organic algorithm updates have had on the bottom lines of some businesses. It’s disheartening to hear stories of business owners, online marketers, and webmasters who, many without deep understanding (though some clearly knew, or looked the other way, what was going on to attain such high rankings), followed the advice of non-best practices’ SEO specialists and now have previously top-ranking web pages drowning in obscurity beyond page 3 in Google’s Natural Search Results – with traffic falling to below half of what it once was.
Articles in the Algorithm Updates & News Category
If you depend on Organic website traffic for new and returning business, it’s important to understand the effects that search engine algorithm updates can have on your web traffic. Usually run to prevent search spam and improve the SERPs, search engine algorithm updates can be confusing for web masters and interactive marketers. Learn about the latest algorithm updates and what they mean for your website.
Last week, Google announced its newest application for business owners called “Google My Business.” This free platform gives businesses the opportunity to manage several Google applications in one location, including Google Analytics, Google+ and YouTube. Read More »
There’s a new bug making its rounds and this is one we’ve all got to worry about. On Monday, a team of Codenomicon and Google Security engineers unearthed an existing vulnerability in OpenSLL data-encryption standard. The flaw allows hacker communities to exploit a ‘keep alive’ or ‘heartbeat’ script used at the transport layer in the Open Systems Interconnection model (OSI) to reveal more data from the server than intended.
In tricking the security software, hackers could write hacks to access additional server data. It was in that additional data, the hackers could steal personal information such as user and password information from the server.
While it looks like only the 1.0.1 and 1.0.2-beta releases of OpenSSL are affected, it’s important to check your site’s vulnerability. Heatbleed bug testing tools are already available here.
I hope your web site passes this test! If not, visit with your Certificate provider and inquire about revoking and renewing your existing certificate as a possible solution.
As always the case in IT, there is a bright side to a reported bug of such deep reach, and that is allocation of a programmer’s time to fix the software and update. Upgrading security software will bring stronger encryption and greater security of our privacy. In addition, many individuals will update their passwords and hopefully use software to generate one and stop using “Password123”.