Article Archive by Author

April 23 2015

Is Responsive Really the Only Way to Mobile?

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If you’re reading this, there’s a good chance you woke up this week to a new reality. After months of warnings, Google has launched a new algorithm that considers mobile friendliness as a ranking factor. This means that Google’s mobile results and desktop results will be different for many, if not most, web searches. The sites that will rank via mobile search will be mobile friendly. This is very good news for users who have experienced years of frustration when it comes to mobile usability. For webmasters who have yet to hear the siren’s call of mobile, however, this could be an unwelcome reality check.

If you’re in the latter camp, you may be wondering if you really have to undergo a complete website redesign in order to conform to Google’s standards. And the answer is “no.”Read More

March 25 2015

What Google Means by “Thin” Content & How to Create SERP-Worthy Content

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We talk all the time about the importance of creating useful, purposeful content for human readers as opposed to “thin content.” But unless you’re already heavily involved in content creation and are speaking the language of content marketers, you might not fully understand what “thin content” means. Read More

December 30 2014

SEO Best Practices for E-Commerce

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Image-heavy E-Commerce websites face unique challenges when it comes to SEO, including textual content constraints, potential page load time issues, and categorical considerations. But there are many ways to optimize E-Commerce sites for search engines, it just takes being creative with how, and what, you implement from an SEO perspective.

In this post, we’ll look at some SEO best practices for E-Commerce websites.Read More

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