Article Archive by Author

October 29 2014

B2B Content Marketing: Creating Content that Connects and Influences

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The internet has rejiggered the B2B sales process. Whereas an in-house sales team used to be able to drive the decision-making process, many buyers no longer reach out until they’ve made a purchase decision. But B2B marketers need not leave their sales goals to fate. The answer instead is to create content that connects with users early on in the decision making process.

Luckily, there are a lot of ways to do this.

In this post, we’ll highlight a bevy of B2B content marketing opportunities, including ways to distribute your content once you’ve created it.

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October 8 2014

DIY User Experience Evaluation: Where to Look & What to Look For

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User experience can mean the difference between traffic that converts and traffic that bounces. If you suspect that your website is not performing as it should be, it may be time for a user experience evaluation. Follow these steps in order to find the “holes” in your website that could be contributing to a negative user experience.

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October 1 2014

SEO Content Optimization: Way Beyond Keywords

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Although SEO and the Search Engine Result Pages (SERPs) have evolved significantly over the past several years, many content creators still think that  content optimization is about sprinkling keywords throughout their content and hoping for the best. Of course, nothing could be further from the truth.

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