Article Archive by Author

February 13 2014

3 Mobile Friendly Website Options: Which is Right for You?

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If you’ve yet to go mobile, or if you’re planning on developing a new mobile site, it’s important to take a step back and look at the big picture before diving in. In this post, we’ll look at the mobile website landscape and look at the benefits and drawbacks of each – especially as it relates to SEO.Read More

January 27 2014

Technical SEO Checklist: A High-Level Look at What Could be Wrong with Your Website

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During many optimization projects, webmasters like to focus on on-page considerations such as content, keyword targeting and density, but none of that matters if your website has technical issues that inhibit it from being seen by the search engines. In this post, we take a high-level approach to technical SEO to give you an idea of what you should focus on before you even think about optimizing your content.

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January 7 2014

Using Rich Snippets to Help Your Page Results “Pop”

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The Search Engine Result Pages (SERPs) are getting crowded. Thanks to product listing ads, videos, images, and social media results crowding out the traditional organic results, it’s more important than ever to help your pages stand out from the crowd.

Enter Rich Snippets.

Rich Snippets are the result of properly implemented structured data markup. By marking up your page data, you show the search engines – and enable them to show users – some of the most important information on your pages. For a product, this could be customer ratings and reviews, the price and/or available sizes. For a recipe, you might include reviews, cook time or even calories per serving.

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