Articles in the SEO 101 – The Basics Category

What are SEO “best practices”? How can you ensure the search engines are able to “see” and “crawl” your website? What’s the best way to optimize your website’s content and meta data? Learn SEO basics thought our SEO 101 blog posts, and discover how you can use simple techniques to optimize your website for search.

October 8 2015

4 SEO Considerations Beyond Keywords

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If you’re an online content marketer or a marketing manager, you might spend a lot of time thinking about your brand’s keywords. That is fine so long as keywords are not the only thing you’re thinking about for SEO. As we’ve said before, keywords are not the end-all be-all when it comes to SEO strategy.

In fact, due to perceived authority, the search engine’s interpretation of the user’s intent, and a variety of other factors beyond keyword-targeting, even the most on-point keyword strategy is only “step 1.” Following are some strategic considerations to be mindful of beyond keywords:

Subject-Matter Relevance

Instead of thinking about building “keyword density,” it’s also important to establish and build upon a theme for each page. That theme can still be guided by a central keyphrase, but you should think beyond the keyword and instead think about what the user is looking for when they search for that theme, and deliver it with your content.

Subject-Matter Authority

Search engines are looking for the most authoritative source to respond to a user’s query. That means your brand should be an industry thought leader. Building authority takes significant time and effort. For more information, you may want to download our recent white paper on building authority through content creation and link building.

Site and Page-Level Structure

Search engines love organization. A well-organized page or website is easier for the search engines to crawl and for users to navigate. A well-organized site also makes it easier for the search engines to determine your domain-level authority, as your pages work together to build micro and macro groupings of themes. If you need help in this area, review our checklist of technical SEO issues for guidance.

User-Friendliness

User-friendliness encompasses a range of ranking signals, including site speed, site security, and mobile friendliness, among others (including the aforementioned structural issues). If your site is not user-friendly, rather than concerning yourself with keywords, or even link building, consider what you can do to create a more user-friendly website. For this, it’s always good to get a second pair of eyes (because you are likely very used to your website and its quirks). But, you can start with a DIY user-experience evaluation and then consult with an expert on how you can improve your website’s user-friendliness.

In closing, while it’s still necessary to perform keyword research and optimize your page content for selected keywords and related synonyms, keyword optimization alone is only a small piece of the SEO pie. If you really want to move the needle, it’s time to think about SEO more holistically. To begin, start to think like a search engine and try to interpret: “What is the user looking for?” and “How can I return the best result possible?”

February 26 2015

Before You Start Blogging, Consider These Tips to Create Content Users Want

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blog-content-tipsWhen you first start blogging, it can be easy to put the cart before the horse. In other words, it’s not uncommon for bloggers to be concerned primarily with optimizing their content before they get to the actual content creation. Unfortunately, following that process won’t get you where you want to go. While you will want to optimize the content on your blog for more visibility (pun intended), your initial concern should be the quality of content.

After all, you should always write for users first and search engines second. If your content is poor, it doesn’t matter how optimized it is. Users won’t have any reason to seek it out.

Use these blog content tips to write posts that users will want to read, share and subscribe to:Read More

June 18 2014

SEO for Images: Best Practices for Image Optimization

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Imagery and multimedia enable webmasters to illustrate important concepts, tell stories, and otherwise engage their online audiences. But images that aren’t optimized cannot be easily understood by search engines. This makes for a less than optimal experience when it comes to SEO. In this post, we’ll look at the basic SEO best practices for image optimization.

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