Articles in the SEO 101 – The Basics Category

What are SEO “best practices”? How can you ensure the search engines are able to “see” and “crawl” your website? What’s the best way to optimize your website’s content and meta data? Learn SEO basics thought our SEO 101 blog posts, and discover how you can use simple techniques to optimize your website for search.

June 22 2012

Quick and easy ways to SEO your G+ page

by

Although G+ is still quite new especially for   businesses, many companies are creating these pages and just letting them sit with a couple of pictures on them. Here are a few quick and easy tips to start giving your G+ page some recognition.

  • Make sure that you have a tagline. The tagline is what people see when your G+ page comes up in a search or when they hover their cursor over your page icon. This can be changed at anytime, so while using descriptive words is best, you don’t have to focus too much time on it. You also want to make sure that your words stay under 21 characters or else it will get truncated.
  • You want to sell your company in 56 characters or less in the “About” portion of your G+ page. When you first click on the About tab, you have a little section called “Introduction”. When your page is displayed in the “People and Pages” section, Google pulls a part of your “About” section which is the first 56 characters. Maximize this opportunity with keywords that identify who your company is.
  • You always want to create original content, but there are ways that you can use the content that you are posting frequently to your advantage. Not only does this frequent, original, quality content help your company website as well as your G+ page, but by the use of #hash tags within that content for keywords that relate to your company it will allow your page to come up in the search results more often; this will also increase the chance of your company coming up in trending conversations like #MoreVisibility.
May 21 2012

Search Engine Optimization (SEO) Tips for Images

by

When you view a webpage, your eye automatically darts between the text and the images, taking in all that you see and processing the information to determine what parts of the page are important and what to do next.   Search engine spiders “crawl” a page (by sorting through the text and code) looking for text that they can process and categorize.   Unfortunately they are unable to “see” the images that you have displayed on your website; however, they will be able to crawl the text associated with an image if you or your website designers use the following suggestions.

Alt attribute text is a section of the code behind an image that tells a browser what alternative text should be displayed if the image doesn’t load or the user has images turned off.   This alt text should be a description of what the image says or is about.   Savvy search engine optimizers will make a note to use the keywords that people would search for to find the image in an image search or the page associated with the image in the alt text.   The alt text is readable to search engine spiders as they crawl code looking for text that they can categorize; the follow is what the spider will crawl, an example of what alt text would look like if the image has yet to load, and how the final loaded image renders in a browser.

<img src=”http://www.Your-Domain.com/…/keyword-rich-image-name.jpg” alt=”alt text goes here”>

Above is the snippet of code that tells the browser where to load an image from and what alternate text should be displayed.

Another way that the search engine spiders can categorize an image is through reading the text in the image name.   For example, in the example code above, the image name is “keyword-rich-image-name.jpg” and could possibly show up in a theoretical image search for the keyword phrase “keyword rich image.”   If an image is optimized for appearing in a Google Image Search, it may also appear in something called Universal Search.   A search resulting in a Universal Search would result in a Search Engine Results Page (SERP) that shows results Google has pulled from Image Search, Video search, and other available searches that are relevant to the searched keyword phrase.   Most recently, Google has unveiled the Google Knowledge Graph which may also pull images into a new type of search result.   Keep reading MoreVisibility’s SEO blog for updates on Google Knowledge Graph.

Optimizing images is an important factor in SEO as well as website design and development.   The main takeaways here are:

  • Use alt tags
  • Use keywords in your image names

Added Note: Make sure that the images, alt tags, and image names are all relevant to the page they are included on, otherwise the search engine spider may not consider them relevant and choose not to display them in search results for certain queries.

Using the above suggestions will hopefully improve the search engine rankings of your images for your targeted keywords and allow search engine spiders to crawl your code and “see” the full representation of your website.

May 18 2012

Google’s Search for Your Website’s Pages

by

Google can be a valuable source of traffic for your website.   Googlers who search for a specific keyword or keyphrase benefit from Google’s curated results.   These results, separated into Search Engine Results Pages, deliver the best quality content that makes sense with the query entered.   Behind the scenes, Google goes through a number of steps before displaying (or serving) the queried content to the user.   These include: Crawling, Indexing, and Serving.

Crawling refers to the GoogleBot, Google’s web crawling bot (or spider), that “crawls” or discovers new and updated pages by following links from site to site.   This is why the “nofollow” attribute (rel=”nofollow”) was created, to prevent GoogleBot from following a link.

Indexing refers to the process of sorting which GoogleBot conducts to organize different content types.   Information processed to help GoogleBot sort a page includes tags and attributes.   Some rich media files or pages with dynamic features are not able to be processed, which is why it is best to try to simplify coding on your website if you find that a page is not showing up in Google’s Index.

Serving is the end result, the displayed snippet when a Google searcher enters a query and results are “served” to the Search Engine Results Page (SERP).   Google strives to serve the most relevant pages to a search query and it is a very complex process algorithm which weights results and orders accordingly.

If you are not already familiar, we urge you to read Google’s Webmaster Guidelines to learn Google’s best practice suggestions for helping find, crawl, and index your website.

© 2017 MoreVisibility. All rights reserved