Bing vs. Google

Now that Bing has arrived, hopefully you’ve at least checked it out. Bing certainly has a visual appeal, providing beautiful background images and tidbits of interesting information as you move your mouse around the landscape.

After all of the hype around MSN’s new search engine, I wanted to share with you some of the information that has been circulating as a result of an eye tracking study comparing Google and Bing. The full study can be found here, but below are a few of the main points.

One question that I have been asked frequently is – will Bing affect search engine optimization (SEO)?   My thought is that it’s highly unlikely. Although Google, Yahoo, and Bing’s search results vary, Google is still likely to remain on top.   Google has an incredibly strong brand and searchers seem to be at least fairly happy with the results that are provided.   Google’s strong brand and searcher’s satisfaction with the results (for the most part) will likely keep other competitors at bay for a while. After all, people Google things. Will we soon Bing things?  

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