On June 8th, Google officially stated, “Today, we’re announcing the completion of a new web indexing system called Caffeine.” The ramifications are obviously not being felt yet, but what should marketers do from an SEO perspective to prepare for what is one of the biggest updates to the Google algorithm in a good while?
In essence, Google Caffeine will facilitate faster indexing of much more relevant information. Now, more than ever, it is important to focus on adding as much new, unique and relevant content to your site in the hopes that it will have a chance of competing with the multitude of websites out there. Webmasters, in general, are much savvier at making sure their sites load faster and provide up to date information. Keeping your ear to the ground and optimizing for real-time search is imperative.
In general though, Google is still doing what they have always done which is to provide the most relevant information for a user’s search queries. The tried and tested methods of SEO are still firmly in place
(well-written, original and relevant content and quality inbound links) but even more tweaking is required now.