Although SEO and the Search Engine Result Pages (SERPs) have evolved significantly over the past several years, many content creators still think that content optimization is about sprinkling keywords throughout their content and hoping for the best. Of course, nothing could be further from the truth.
Articles in the Content Strategy & Optimization Category
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Have you ever wondered how much of your web content actually gets read? Well, according to research by the Nielsen Norman Group, users typically read just 28 percent of the words on any given webpage. That means some of you may have already stopped to make a sandwich, answer a phone call, or tweet about this post (go ahead, we’ll wait). But for the rest of you who smartly stayed, you won’t be disappointed. Here are five easy ways to get your content read.
A few weeks ago, Google’s head of search spam, Matt Cutts, declared guest blogging as “done” saying, “stick a fork in it: guest blogging is done; it’s just gotten too spammy.”
Cutts was responding to a flurry of spammy practices being conducted lately by brands as large as Expedia. What began as a great way to put relevant information in front of relevant audiences became just another way to get a link. As Cutts said:
“Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains. We’ve reached the point in the downward spiral where people are hawking ‘guest post outsourcing’ and writing articles about ‘how to automate guest blogging.’”
But guest blogging – true, authentic, guest blogging – remains a fundamental way to drive traffic and build awareness, so long as you’re doing it right.