Articles in the Content Strategy & Optimization Category

Take your content production to the next level with help from MoreVisibility’s content experts. Learn how to create effective content strategies for onsite, link building, social media posts, blogs, and more, as well as tips and tricks for optimizing every piece of content you create.

Passive Content Generation: How to Get Customers to Leave Reviews

July
9
2015

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Passive content, or user-generated content, has been all the rage in recent years, and there’s no better form of user-generated content than reviews. Product reviews are enormously helpful – and not just for your users. Pages with customer reviews can help improve the uniqueness of your content while also helping your product pages maintain their freshness – both important aspects for SEO. So, how do you encourage users to write reviews for your site? Read More »

The Power of Engagement: How to “Earn” Your Way into People’s Lives

June
16
2015

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When marketers talk about “earned media” they’re talking about “free” or otherwise earned coverage. But this coverage isn’t as “free” as you might think, because it doesn’t come out of nowhere. It comes out of the time you spend creating content, marketing that content, and building a reputation. Read More »

What Google Means by “Thin” Content & How to Create SERP-Worthy Content

March
25
2015

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We talk all the time about the importance of creating useful, purposeful content for human readers as opposed to “thin content.” But unless you’re already heavily involved in content creation and are speaking the language of content marketers, you might not fully understand what “thin content” means. Read More »