Articles in the Content Strategy & Optimization Category

Take your content production to the next level with help from MoreVisibility’s content experts. Learn how to create effective content strategies for onsite, link building, social media posts, blogs, and more, as well as tips and tricks for optimizing every piece of content you create.

What Google Means by “Thin” Content & How to Create SERP-Worthy Content

March
25
2015

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We talk all the time about the importance of creating useful, purposeful content for human readers as opposed to “thin content.” But unless you’re already heavily involved in content creation and are speaking the language of content marketers, you might not fully understand what “thin content” means. Read More »

SEO Best Practices for E-Commerce

December
30
2014

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Image-heavy E-Commerce websites face unique challenges when it comes to SEO, including textual content constraints, potential page load time issues, and categorical considerations. But there are many ways to optimize E-Commerce sites for search engines, it just takes being creative with how, and what, you implement from an SEO perspective.

In this post, we’ll look at some SEO best practices for E-Commerce websites. Read More »

B2B Content Marketing: Creating Content that Connects and Influences

October
29
2014

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The internet has rejiggered the B2B sales process. Whereas an in-house sales team used to be able to drive the decision-making process, many buyers no longer reach out until they’ve made a purchase decision. But B2B marketers need not leave their sales goals to fate. The answer instead is to create content that connects with users early on in the decision making process.

Luckily, there are a lot of ways to do this.

In this post, we’ll highlight a bevy of B2B content marketing opportunities, including ways to distribute your content once you’ve created it.

Read More »