Articles in the Content Strategy & Optimization Category

Take your content production to the next level with help from MoreVisibility’s content experts. Learn how to create effective content strategies for onsite, link building, social media posts, blogs, and more, as well as tips and tricks for optimizing every piece of content you create.

March 10 2010

A Thing Or Two To Fix On Your Website

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Here is a no-lose suggestion for improving your website. Before I tell you what it is, I want to go a step further and actually guarantee that what I am about to share with you will work.

The idea is brilliant in it’s simplicity, yet deceivingly difficult to execute. Carrying out the idea to it’s fullest potential requires discipline, persistence and a willingness to adjust your daily routine. In all likelihood, you are not currently doing what I am going to recommend that you do.

What I am proposing… assuring you will yield favorable results is to spend time each day reading through all sections of your company’s website. It doesn’t have to be a lot of time on a daily basis, and any time is better than no time, but I have never seen a site that is un-tweakable.

Areas of potential improvement include: content that could be more effectively written, organization of content that could be more intuitive, better calls to action than currently exist and let’s not forget, trying to stamp out those broken links.

I am as remiss as anybody in this regard. If we as an organization spent more time looking at MoreVisibility.com, somehow our site would incrementally improve at a faster rate.

There is, however one minor catch to this concept…as a result to the guarantee: it’s not enough to simply identify things that need to be fixed, but you need to actually fix them right away, so that you can move on to the next improvement. The more intelligent the original structure of the site and the more flexible the CMS that powers the site, the better the chance that you will be able to rapidly (and painlessly) implement changes and boost site performance.

January 22 2010

Another Great Keyword Research Tool

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When conducting keyword research, it is important to have as much information as possible so you can pick the best word for the page you are trying to optimize.   There are a plethora of tools available and some of our favorites include WordTracker, KeywordDiscovery and the Free Google Keyword Tool.   These tools are great because they can show you some very important statistics about each keyword.   Some stats that they show include approximate search volume and the competitiveness of the keyword.   The one thing they don’t show you however, is trending.   For that we recommend that you take a look at Google’s Insights for Search.

Insights for Search allows you to compare up to 5 keywords and look at trending data from as far back as 2004.   It also displays significant news stories or events that happened during the time frame so you can see how these events played a role in the search data for the keywords. Trending data such as this can help you to choose a better keyword.   Perhaps when cross referencing your researched terms with Insights, you will notice that a highly searched term is actually decreasing in trending data.   This might cause you to evaluate a different term that is a rising search, which you may not have discovered from your other keyword research tools alone.

Insights for Search also allows you to see related search terms, regional interest and rising searches.   In my opinion, the rising searches section is the most interesting.   These are words that you should be focusing on because they are becoming popular very quickly.   When you see “breakout” listed instead of an actual percentage, it means that the search term has experienced a change in growth greater than 5000%.

The next time you are doing keyword research for a new page or blog, also consult Insights for Search to see what other keywords you might find.

January 5 2010

The Power A Blog Brings To SEO

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Google and the other search engines love blogs. Blogs give the engines lots of fresh content which get indexed much faster than webpages. But the trick is you need to keep your blog postings keyword rich and written on a consistent basis.

When you post a blog entry it is extremely important to choose a keyword that your want your blog post to get ranked for and then include that keyword in your title. Also, try to use that keyword in the first sentence of the posts and within the first 25 words. The closer to the start of the posting the better. Use the keyword in the blog post a number of times, but don’t exceed more than a 4% keyword density. Definitely don’t keyword stuff and only use it in a natural manner.

Use your keyword as anchor text for a link 3 to 4 times within the blog post and make sure you bold the link. Use the keyword in the URL of that post.   For example, http://domain.com/keyword. You can easily do this in many blogging software applications such as WordPress and Blogger.

Note, when using Blogger, you cannot change your URL once you have published the post.   Blogger chooses the first few sentences from the title of the post to include in the URL.   To confirm getting your keyword into your URL, publish your post with only the keyword in your title.   Afterwards you can always go back and change the title again, but make sure it still contains that keyword.

Remember, even though blog posts have great potential for search traffic, it doesn’t happen overnight.   Constant attention to creating quality posts is key.

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