How to Effectively Reach all of Your Mobile Users

- January 20, 2011

Is it possible that mobile marketers are neglecting individuals who don’t own a Smartphone? We all know by now that mobile marketing is the dawn of the new age and before we know it everyone will have a Smartphone, but until that day how do we make sure to capitalize on all mobile users?

Despite the extreme growth in Smartphones, standard text messaging is still the standard in the majority of mobile contracts. According to ABI Research, more than 7 trillion text messages will be sent around the world in 2011. Until the day that flip phones become extinct, the most effective way to obtain and carry on a two-way engagement via a mobile device with a large audience is through text messaging.

Successful SMS campaigns require strategic planning and consideration, but when executed properly you can achieve great success. SMS campaigns allow businesses to interact with customers on all different levels, whether it’s supplying them with advance notice of an upcoming promotion, a reminder of an event, or a special exclusive offer only for them, you can achieve instant communication on all levels.

The more you know about each of your consumers the more effectively you can target them. Ask your database for additional demographic information, personal interests, location and/or behavioral habits. This will make it easier for you to market to a person rather than just a number. Making sure the message is pertinent to your customer is key; otherwise you will become an annoyance and potentially lose fans.

Effectively segmenting out your audience and delivering them unique messages based on the profiles you created will help you most effectively capitalize on their needs and wants. Knowing your customers will help you maximize your marketing spend; create higher customer engagement and loyalty. Just be sure to monitor your frequency of messaging and avoid bombarding or overwhelming your customers.

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