How we arrived at Web 2.0

- May 2, 2008

And Web 1.0 Begat Web 2.0

Web 2.0 is a buzzword for sure, and it’s also a style. It goes deeper than these, however. We have gained significant knowledge and experience in creating content for the web as a mass communication medium.

We have learned:

  • Black text on a white background is boring
  • There is an infinite amount of information out there
  • There is never as much time to read content as we want
  • The time people are willing to look for quality information is limited
  • Creating quality web content takes time and skill, which cost money
  • Web users need to promote and sell their services and products
  • The vast amount of Internet users all have something to say, have more web skills than before, and are mobile
  • Web 1.0, arguably, answered some of these dilemmas. Search engines worked on turning data to usable information. Desktop-based What-You-See-Is-What-You-Get (WYSIWYG) web page editors made content production for the web feasible for non-techies. Animated gif files and Flash took the dullness out of hand-coded HTML pages.

    Since then, we’ve learned better ways of visually communicating information, improving user experience, and implementing this knowledge is the impetus for technological advances. These advances attempt to organize information as fast, as efficiently and as naturally as possible.

    Web 2.0 offers blogging software that allows quick and easy creation of entire websites and tagging systems to organize that content. CSS versions 2 and 3 provide very flexible text and layout formatting that is bringing web-based content production abilities up to par with centuries of advancements seen in the print industry.

    Social networks help people find information by reading others’ suggestions as well as assist in creating content and a web-identity.

    Advertisements on web sites are tracked, are available in multiple formats and are intelligently displayed based on numerous visitor-based metrics instead of completely random banner ads.

    Web 2.0 evolved out of various needs of Web 1.0 users, and these Web 2.0 optimizations have been applied throughout the Internet around the time when people started “getting it,” making Web 2.0 appear to be a style. But more than that, Web 2.0 is a thought process and an ideal.

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