Improve Your Description Tags, Generate Leads

With all of the competition on Search Engine Results Pages (SERPs), it can seem impossible to make a case for why customers should click through to view yours. And with the rollout of each new algorithm change by Google, one-sentence listings just won’t cut it. So what’s a savvy SEO-minded person to do? Well, to start, write a Meta description that says “Hey! You should really click here,” by following these four simple steps.

By incorporating keywords, utilizing your word count, including a call-to-action, and using cliff-hangers in your Meta descriptions, you can maximize your CTRs, and also increase your chance to close a sale.

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