We often receive questions from prospective clients related to how organizations can balance User Experience (UX) and Search Engine Optimization (SEO). This question implies that there is an inherent tradeoff between the two, but that is actually a misnomer.
When making changes to your website, the focus of your efforts should always default to user experience. SEO should be a great fit in this case, because at the end of the day, it is about establishing a strong experience for your users through search as a channel.
In this video, Matt Crowley, Director of Optimized Services at MoreVisibility discusses the fact that SEO is really about User Experience at the end of the day.