Learn Everything You Wanted to Know about Google Posts and More

Google has been moving away from Google+ as a platform for quite some time. On June 22, they took it another step further with the roll-out of Google Posts to any company with a Google My Business account. Last year, if you were a business that had a verified Google+ account and you posted to it, it was likely to show up in Google for users that searched your brand name. Now, “Google Posts” appear as if they are starting to take their place.

What is a Google Post?

Google Posts are text (100 – 300 words), an image, a link, (possible event information) and a call-to-action combined together in a card format, served along your brand’s information in Google. They are displayed to users immediately after you post them, just like a status update on Facebook. However, they will only be shown to users in Google who search for your branding and if your brand meets specific criteria.

The latest release of these posts are designed to be used for small businesses and organizations within certain categories currently, but Google hasn’t explicitly stated those categories, and they may expand this in the future. Additionally, this is something that Google may roll out to other organizations given that they have also made a beta program available for the following types of organizations to use Google Posts:

To check if you are eligible, simply log-in to your Google My Business account and navigate to the “Posts” section within the left hand navigation. If that exists, you are good to go! You can learn more about the process of actually creating a Google Post further down this article.

To see a live example, Google “MoreVisibility” and you will see a Google Post we created, just below our local listing information:

Example Google Post on a Desktop Computer

Example Google Post on a Mobile Device

These new posts seem to currently serve multiple purposes as both a product and a feature, depending on the organization that is using them, which can be somewhat confusing.

How Google Posts are Different from Google+ Posts

Google has always seemed to have a difficult time with clearly differentiating their product names. You can take one look at their Wikipedia page to see this first hand, and this case is no different. These new Google Posts (not to be confused with Google+ posts) now occupy a space that was formerly used to show the latest Google+ post from a company, directly within search results. However, they are completely different.

The primary differences between these new Google Posts and Google+ posts that used to be shown in the same location are:

The Primary Benefit of Google Posts

Google Posts are one of the few options to quickly and directly control the branded search results of your organization. This is a huge benefit. After posting, they only take a few seconds to appear, and edits to your post appear just as quickly. They provide what is essentially a real-time feed into the search results for your brand.

Use Cases

Given that these posts only show for branded search queries, expect your audience to already be aware of who your organization is. This provides you with the opportunity to be very specific about your offer or announcement, rather than focusing on being overly educational about your brand.

If you meet the criteria for Google Posts, here are uses cases that you should consider:

How to Create a Google Post

Creating a Google Post is very simple, just follow the steps below:

Here is the final product on Desktop and Mobile:

Desktop:

Mobile:

Issues with Image Cropping

We ran into quite a few quirks with the first Google Post we published, so we thought it would be important to share these learnings with you. Here is only a sampling of some of what we encountered:

How to Edit or Delete Your Google Posts

Luckily, as you were able to experience with our image cropping issues, we were able to upload many versions of the same graphic. Google provides the ability to edit or delete your posts after you have created them. The changes appear in Google a few seconds after you have made your edits or deleted your post.

We still recommend using as much diligence as possible when creating and posting your content, but the option to edit or delete is available to you.

To edit or delete a post, simply navigate back to the “Posts” section of your Google My Business account. Then, follow the steps below:

Recap & Conclusion

To recap, if your organization is eligible for Google posts, it should use Google posts. If it’s not currently eligible, we still recommend learning about the options available, as Google may roll this out to more organizations in the future. Either way, consider these key factors before you start publishing:

If you have any other questions about how to use Google Posts for your organization, don’t hesitate to reach out!

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