Mobile changes everything – your website design, and the search engine page results that will lead a user to your site. Make sure your customers can find your brand via mobile search by learning mobile SEO best practices, as well as tips for making your mobile content user-friendly and conversion-focused.
Your site may be mobile-friendly, but how well does it rank in mobile search compared to desktop? Google data tells us more searches take place on mobile than on desktop in 10 countries, including the US and Japan. With so many searches occurring on mobile, it’s important to be aware of the differences between the mobile and desktop search landscape.
A recent study examining top-ranking pages in mobile search has identified important common factors among them. If you’re looking to boost your mobile rankings, this is what you should consider: Read More »
If you’re reading this, there’s a good chance you woke up this week to a new reality. After months of warnings, Google has launched a new algorithm that considers mobile friendliness as a ranking factor. This means that Google’s mobile results and desktop results will be different for many, if not most, web searches. The sites that will rank via mobile search will be mobile friendly. This is very good news for users who have experienced years of frustration when it comes to mobile usability. For webmasters who have yet to hear the siren’s call of mobile, however, this could be an unwelcome reality check.
If you’re in the latter camp, you may be wondering if you really have to undergo a complete website redesign in order to conform to Google’s standards. And the answer is “no.” Read More »
In an effort to offer a better mobile experience to their customers, many companies have built mobile apps with rich, mobile-only experiences. This is terrific and can provide companies with a real competitive advantage in the ever-growing mobile space. However, you must still be able to drive users to your app, and this can be difficult for some companies. Luckily, search engines provide a path to help you accomplish this. Read More »