Mobile devices are changing the way that users interact with the web. This means that your site has to be ready for the onslaught of mobile users who want fast, digestible information at their fingertips. But what makes a winning mobile website?
In a word, brevity. The best mobile sites offer limited content that focuses on key information and calls to action. To accomplish this, it’s important that you:
The best mobile sites help bridge the digital divide by turning passive users into living, breathing customers. They do this by offering:
Of course, you have to make it easy for users to find your mobile site in the first place. Unlike desktop search, where content is king, mobile SEO is all about design. Specifically, Google is looking for mobile friendly design that offers users the best possible on-page experience. Google has indicated that the most optimized mobile sites will be built using responsive design and device-specific HTML.
Outside of following Google’s best practices, you can drive traffic to your mobile site by:
None of this means that keywords are out. The content on your mobile site — however limited — should be optimized for your business, purpose and audience. That’s a best practice that will never go out of style.