Articles in the Mobile SEO Category

Mobile changes everything – your website design, and the search engine page results that will lead a user to your site. Make sure your customers can find your brand via mobile search by learning mobile SEO best practices, as well as tips for making your mobile content user-friendly and conversion-focused.

August 12 2010

QR Codes Have Become the Newest Wave of Mobile Technology

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With smart phones being the dawn of the new age for marketers, how can you best penetrate the market? The newest wave of mobile technology has become the creation and advertising of QR (Quick Response) Codes. A QR Code is a two-dimensional code, which is legible by QR scanners, smart phones and other mobiles devices with an advanced camera function.  

QR codes bond the physical world with the technological world by providing immediate access to online resources and information. Using QR codes will help add value to your current mobile or online promotions, by linking to your company’s mobile site or application. QR codes simply provide instant access to relevant content when consumers need it. This technology is universal, allowing for a broad audience. The encoded information can be text, a URL or other information accessible online. Although QR codes were initially used for tracking parts in vehicle manufacturing, QR Codes are now being used in a much broader environment.

As a result of the smart phone boom over the past year, the use of QR codes are on the rise.   Companies and brands such as Verizon Wireless, Calvin Klein Jeans, IKEA, Chevrolet, Iron Man 2 and Central Florida Regional Transportation are just a few using QR codes as a way to connect customers with information and content on the internet quickly via mobile devices.  

There are several free online QR code generators to customize your information. Verizon Wireless recently teamed up with a mobile scanning technology maker “ScanLife” to use QR codes to promote their variety of applications available for their Droid devices. Their QR Codes were placed throughout several mediums such as print ads, point of purchase displays, direct mail and websites. In just over three months, their campaign saw over 150,000 scans, making them the most successful ScanLife campaigns in North America.
Creation and distribution of a custom QR code is just one of many ways to tap into the ever growing mobile advertising industry. It’s clear that this technology provides a communication bridge between the real physical world and the online digital world.

June 22 2010

Are Your Assets Optimized?

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When properly optimized, images, videos, and other digital assets can help enhance your organic search rankings.   Images and videos have earned their respective spaces in the organic search results, simply including an image or video on your page is not enough to rank well.  

When you upload an image or video to your server, are you adding titles, descriptions, and tags that are keyword-rich?   Could the average consumer look at your image (along with the title, description, and tags that you include) and determine what the image is all about or what its purpose is when taken out of context of your website?

If you answered no to these questions, chances are your digital assets are not fully optimized.   While it is important for website visitors to see descriptive text that correspond to your images and videos, it is equally if not more important that search engines can do the same.   A lot of image optimization involves basic search optimization factors.  

In addition to taking over more real estate on a search results page, listings with thumbnail images are more eye-catching and can help differentiate you from the sea of competing web pages.   The screen shot below displays search results for “surfing lessons”.   Note the separate space dedicated for image results and below for video results.  

Having your assets optimized is a prerequisite for strong rankings in these universal search results.   Here are a 3 key points to keep in mind:

  1. Store your images in a separate file (directory) that is accessible to the search engines.
  2. Optimizing your assets with keyword-rich text will help build / reinforce the keyword relevancy for the page(s) where they are incorporated.  
  3. When you link to an image, use keyword-rich text instead of a generic phrase.
May 20 2010

Mobile Marketing Tactics

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There is no doubt that mobile phones, particularly smartphones, are becoming more popular. According to IDC, sales of smartphones grew 56.7 percent in the first quarter of this year, far exceeding the growth of the overall mobile market, which grew by 21.7 percent.

As the mobile market continues to grow, marketers are presented with greater opportunities to reach customers.   When considering mobile marketing opportunities for your business, there are few things to take into consideration.

First, think about what the goals of your mobile marketing initiatives will be.   Will someone using a mobile device be interested in what you have to offer, and more importantly, will they be able to complete the desired action?   For instance, if you are a locksmith or are selling ring tones, there could certainly be opportunities for you to have a mobile presence.   However, if you offer something that has an in depth conversion process, such as a form with multiple steps, mobile may be a bit more difficult to justify.

If you have decided that a mobile strategy is appropriate for your business, be sure to set your mobile campaigns separately from your other campaigns. This way you can have targeting flexibility and can tailor the message, and possibly the landing page, specifically to mobile users.     You can even select which types of mobile carriers and/or devices where you want your ads to appear.   For instance, a marketer selling only iPhone accessories my not wish to have their ads appear on Blackberry devices.   Keep in mind that the iPad, while not a phone, can be targeted separately as a mobile device.

You will also want to think about how users will find your ads.   Long tail queries are not as common on mobile devices.   A mobile user is less likely to type out a long search term on their mobile device as they would on a desktop or laptop. Many of us who are smartphone owners know how typing on a tiny or virtual keyboard is still difficult.

Where will you drive traffic to?   Will it be to your website?   How does your website look on a mobile device?   If you plan on driving mobile traffic to your website, it is highly recommended to have a mobile version.   While smartphones can render full websites (with the exception of flash-based sites), mobile websites are much easier to navigate. Check out our website, www.morevisibility.com, from an iPhone or Blackberry and you will see an example of how much simpler it is to get around.

Lastly, bid aggressively to make sure that your visibility is prominent on mobile devices. There is limited space so you will want to beat the competition to get those valuable spots.   This can lead to more visibility for branding purposes and more clicks to lead to conversions.

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