Articles in the Offsite SEO Category

SEO doesn’t end with your website. You can use offsite SEO techniques to improve your reach and achieve brand ubiquity. Learn how to enhance your SEO strategy with tips for offsite optimization, brand expansion, and content marketing. MoreVisibility’s SEO experts can guide you through the most up-to-date offsite SEO techniques and methodologies.

September 12 2011

Making the Most Out of your Testimonials

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Online testimonials are a great way to market your business. Fortunately, you have a number of options and venues to solicit and display testimonials and reviews to promote your website and business.

  • Local Review Sites and Directories: These are great, classic ways to begin collecting testimonials. Directories like Google Places and Yelp tend to attract testimonials on their own, without as much promotion on your part, when compared to other testimonial collection methods. As an added benefit, Google tends to aggregate the reviews from these sites and incorporate them into search results. If you keep your accounts on these sites active and are able to collect numerous testimonials, you may improve your positions in the SERPs.
  • Facebook Profile: Facebook now offers an easy and straightforward way to collect testimonials. When you set up a business profile, you will get a “Reviews” tab on your page. Make sure this tab is visible to visitors and encourage your customers to leave reviews via your other social media accounts (including prompts on your Facebook wall). This is a great way to easily collect reviews that you can use or display elsewhere, such as a testimonial page on your main website.
  • YouTube Reviews: Video testimonials are a dynamic way to show off the quality of your product or service. Ask customers who are taping their testimonials to share a link with you, so you can promote the video through your own channels. Soliciting video testimonials via the web may be trickier than asking for written ones. If you have a lot of face-to-face business with clients, ask if they would be willing to let you tape their testimonial for your YouTube channel.  

It’s important to remember that if you decide to make a strong push toward cultivating testimonials, you must be able to respond to your customers. Thank customers for taking the time to give you a testimonial, and always be sure to address negative comments, should they arise. If potential customers can see that you took steps to remedy problems with another customer, it can make a negative review look quite positive.

September 6 2011

PageRank Still has Some Use for SEO

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Back in Google’s very early days, Larry Page developed an algorithm with fellow Google co-founder Sergey Brin. It was dubbed PageRank (which ended up being a wonderful name because it is a metric that measure web pages) and became a key metric for how Google ranked pages in its search results.

Despite such rich beginnings, PageRank is now considered by many SEOs to be a less meaningful metric that too many people focus on for all the wrong reasons. As Google has shaped and refined its algorithm over the years to include hundreds of different factors, PageRank just isn’t as important as it used to be, but it still has some interesting value to SEO.

As you may know, the formula for calculating a PageRank is based on linking. Essentially, every page in Google’s index receives a PageRank, based on the number of websites linking to it and the relative quality of these links. Scores come in a logarithmic scale from 0-10, with 10 being the highest and most elusive PageRank (not even google.com ranks at 10).

When Google assigns a PageRank to a site, it’s assigning a level of importance. Pages that look important get crawled and re-indexed more frequently than others. Getting your content crawled at a higher rate means that it can be ranked by search engines more quickly — which can give you a leg up on the competition.

PageRank is also a good indicator if your site is having a problem. If your site is being exploited by hackers or if you are engaging in unscrupulous SEO, Google is likely to warn you by dropping your PageRank before dropping your ranking in searches.

Although PageRank is not the be all end all of SEO anymore, it is still a useful indicator for certain aspects of your site.

Posted in: Offsite SEO

August 19 2011

Putting a Face with Organic Listings

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When someone reads a newspaper article online, there is normally a picture of the author/journalist above or next to that article. What would happen if everyone had their faces posted by article they have written? We could be closer to that happening than you think because Google+ is helping to make this a reality.

Google+ members who publish an article, and link to it in their Google+ account are standing out in Google’s organic listings. It’s one thing for a person’s article to appear in the organic listings, it’s an even greater bonus when your name and picture show up next to it.   Look at the example below. This article has a picture of the author right next to it along with their name.   It definitely makes it stand out from the other listings.
The organic listing links to the website where the article was originally published and the picture links to the author’s Google+ account.

Putting a Face with Organic Listings

This can be utilized as a great SEO tool for businesses.   For example let’s say the CEO for company A, which is a home improvement store, publishes blogs monthly. The CEO also has a Google+ account. Every time the CEO posts a blog to company A’s website, he links to it through his Google+ account. As people are searching the web for home improvement they come across the blog in the organic listings. It stands out because there is a picture next to it, and it seems to be related to what they are searching for. After clicking on the organic listing, they read the blog and proceed to do business with Company A. Company A received several benefits. First they received a sale. Second they improved their SEO value when the CEO linked to the blog. Third their blog drove traffic to the website which brought in a sale.

Many companies could benefit SEO-wise from this Google+ feature. In fact, it’s all the more reason to blog and publish articles.   There’s no word yet, if this capability will be given to individual companies (once Google+ opens up to companies), so it’s good to have a company representative(s) who can post and link to articles that they have written on the company’s behalf.

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