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Recently we have putting a lot of energy into our “Link-Building” program. While working on this program, several questions have come up. Below is my attempt to answer them as thoroughly as possible. I invite everyone to add more questions or comments where you can.
1. What is linking and why it is so important to my search engine rankings?
When someone links to your site, they are essentially telling people “Hey, I like this site, it’s related to what we talk about on our site and you should check it out”. In other words when someone links to your site they are voting for it. Some votes are counted more than others (hey no one said this was a democracy).
2. Why would one link to your site count more than another?
When it comes to SEO ranking, it’s all about relevancy. In other words, is the site that is linking to you a trusted source for information in your particular field? For example, if you have a site about financial investment, a link to your site from http://money.cnn.com/ is going to be given more weight than say, stevesstocks.com, because it is a trusted source for financial information.
In my last post titled “When and why to use 301 or 302 redirects”, I talked about why you might use these redirects and briefly explained the differences between the two. It would be a good idea to read the last post if you don’t know what a 301 or 302 redirect are because today I’m going to discuss ways to implement them.
So, you have decided that your site has a need for a SEO friendly redirect. The good news is that they are not too hard to setup on most server configurations, If you are using Apache or IIS, the tools you need are already installed and ready to go.
Since I’m a pretty big Linux fan I tend to focus on Apache, but we can’t ignore the popularity and power of IIS, so I will go over that configuration on my next post. Today though we will focus on Apache.
Many of the clients I talk with have an understanding that a Google sitemap is a way to positively impact your natural rankings. This of course is not true, the Google sitemap merely allows you to tell Google that you have the following web pages within your domain and that you would like them to be crawled. You have the ability to set how frequently the page is updated: Daily, weekly, or monthly. The last option you have within the Google sitemap is the option to set the priority of the page.
This is the webmasters way of telling Google which pages are more important than others. For example the home page would be more important than page to showcase links so it would receive a higher priority. Google will then access the Google sitemap you have uploaded and see the listings of pages and information you have provided. This will result in Google being able to find and index those pages faster and get a basic understanding of the structure of the website. This is not to say that Google wouldn’t find the pages of the website on there own, but it facilitates Google finding them faster.