SEO Blog

Your search for SEO best practices ends here.

On our SEO blog, MoreVisibility's SEO team offers insights and actionable information for novices and webmasters alike. Gain valuable information about technical SEO and learn the nuances of content production and optimization - for your website, mobile site, and offsite efforts. From "best practices" primers to thoughts on strategy and the intersection between SEO and usability, our SEO experts will guide you through today's pertinent SEO techniques and ideas.
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March 9 2007

Search Engines Do Not Index Web Sites

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How many times have you gone to your favorite search engine, typed in your keywords and been shown an entire web site as a result? The odds are, never. More and more often I find myself explaining how it’s not your whole site that is indexed, but it’s a bunch of individual pages on your website that are being indexed. This may seem like an insignificant difference or just a wording issue, but I assure you the distinction is an important one to understand and I promise I am not just splitting hairs.

I would think that most people agree that the general function of SEO is “to help web sites rank higher in the search engines”. I submit a more accurate statement would be “to help the pages of a site rank higher in the search engines”. The pages of a web site are indexed and ranked individually, based primarily on their own merits. There are very few factors in the search algorithms that when changed effect a web site on a global scale.

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March 8 2007

URL Mapping: Who knows how and when?

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URL Mapping is a good way to get lost — especially if you don’t know what you’re doing. And, it’s important because doing it wrong can have dire consequences for your site. This is definitely a job for the professionals. So, who’re you gonna call?

Before you pick up the phone, you need a few facts. First, it depends on how you’re going to do it and that depends on your web server. Lost yet? Consult this handy guide:

Apache server: Mod Re-write.
Microsoft IIS: either an ISAPI Rewrite or the URL Mapping option of ASP.NET.

If all this sounds like Geek to you, call a web developer and do it right.

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March 7 2007

9 Ways to Avoid Getting Stuck While Writing a Blog Post!

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Do you ever get stuck when you are trying to write a blog post? We all know how important fresh, updated content is in regard to both relevancy and to rating well in the search engines. But what should we write about?

After sitting at my computer staring at a blank page, I realized that I had to come up with a way to gather information that is relevant to whichever site I happen to be working on without wasting an enormous amount of time. To that end, I created the following criteria…

1. Focus on the main topic of your website.

2. List any topics that are related to your business and find ways to discuss them.

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