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On our SEO blog, MoreVisibility's SEO team offers insights and actionable information for novices and webmasters alike. Gain valuable information about technical SEO and learn the nuances of content production and optimization - for your website, mobile site, and offsite efforts. From "best practices" primers to thoughts on strategy and the intersection between SEO and usability, our SEO experts will guide you through today's pertinent SEO techniques and ideas.
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January 11 2007

Are you scared of the Supplemental Index? You shouldn’t be.

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Recently there has been a lot of talk about Google’s supplemental index. There seems to be some confusion as to what determines if a page gets put into the main results index or the supplemental results index. Recently Matt Cutts, software engineer at Google touched on this issue. In his recent Blog post he talks about how having pages within the supplemental index doesn’t mean there have been penalties applied. The main reasoning behind a particular page being put into supplemental index would be due to its Page Rank. This would mean Google may not be counting the links the page once had or not giving the same weight for those links as before. The solution to having the pages within the supplemental index returned to Google’s main index would be to build high quality links for these pages.

January 8 2007

If Only AJAX Were SEO Friendly, Or Is It?

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AJAX allows a developer to query a local or remote data source and render that content right to the browser without refreshing or reloading the page. This gives the user a much more responsive experience, if you have ever used Google Maps or the new web apps like Google’s Docs & Spreadsheets beta, you will no doubt understand the power of this wonderful technology. Now with all the new AJAX toolkits out there it is easier then ever to dive in and use this technology in your web projects. Expect to see it in use very often in the coming years.

Recently I tried to find any information I could regarding SEO and AJAX. I have had much fun playing with it in the past and wanted get back into it, but this time I am questioning it from a SEO perspective. I have yet to find a good reliable solution to get AJAX content indexed.

Even though I love AJAX, It has one MAJOR downfall. In a typical AJAX application the “meat” of the content is in javascript which means that search engines will never get to see that content you have put so much time into making. One way around this that I know of would be to create a plain HTML version of your content just for the search engines or those without browsers that support javascript, but this is not ideal by any means.

Until search engines are able to parse content out of javascript I would stay away from using AJAX for anything that involves content you would want indexed. For now I guess AJAX is still in the same boat as Flash. I will continue to look more into this topic, If anyone has any ideas please comment.

December 27 2006

Search for Your Face Online

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I admit it; I love the TV show “Vegas”. One of the things I always found fascinating in that show was the facial recognition tool they use in the security room. It is great the way they scan through a database of faces and find a match to someone they just video capped from the security cameras. It’s basically a search engine for faces.Read More

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