On our SEO blog, MoreVisibility's SEO team offers insights and actionable information for novices and webmasters alike. Gain valuable information about technical SEO and learn the nuances of content production and optimization - for your website, mobile site, and offsite efforts. From "best practices" primers to thoughts on strategy and the intersection between SEO and usability, our SEO experts will guide you through today's pertinent SEO techniques and ideas.
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Earlier this month, Niantic Inc. (formerly an internal startup at Google) launched Pokémon Go – a free-to-play, location-based augmented reality mobile game – sparking a cultural phenomenon on a global scale. Since its release, the app has been smashing records and logging unprecedented usage metrics. To name just a few:
With all this attention, it’s no wonder that businesses are incorporating Pokémon Go into their marketing efforts. To understand the marketing potential behind the app, it helps if you know the basics of how Pokémon Go works.
In today’s world, duplicate content can lead to search engines becoming confused about the correct page to return to a user. We want to make the job of a search engine easier by clearly focusing them on the right pages to return to users through proper canonicalization. By properly employing canonical tags to your webpages, you can take advantage of having a robust site while following a Best Practices approach to Search Engine Optimization.
As an online marketer you’re probably aware that continuously creating fresh content for your website is a great way to stay on top of the SEO rankings ladder. So you feverishly write article after article in order to maintain, or lift, your Organic visibility, but to no avail. This could make you feel like you’re running in place. Have you considered the types of content you’re creating?