Get simple, actionable information you can use to gain insight into SEO, content production, competitor data and more with our SEO Tips & Tools blog posts. Learn how to use a variety of tools and browser plugins to see your website how the search engines see it, and find opportunities to enhance your content, link portfolio and SEO.
Embedding videos on your website is a great way to engage people and give them the information they need. We all know that, from a user experience point of view, videos can be both informative and fun. That being said, how do we make sure they get the maximum exposure in the search engines?
Of course, once the videos have been included on the site, it’s a good idea to tell the search engines where they are, so utilizing a video sitemap can be very beneficial. Once your Sitemap is created, submit it in Google Webmaster Tools or through your robots.txt file.
A tool that we ran against some of our sites is Google’s Page Speed (http://code.google.com/speed/page-speed/), which is a free Firefox plugin. After running the tool, we were presented with a Page Speed Score, which is a number between 1 and 100 that is based on a number of criteria, including browser caching, downloads across hostnames, static content, minifying CSS, etc. Although some of the items are a little more difficult to tweak without a major overhaul, we noticed that some items can be tweaked with minimal effort. Some of the easy fixes we were able to implement to boost our score (by an average of 8 points) were:
We then got curious and ran the tool against several popular websites, such as Google News, Apple, Yahoo, Dell and Microsoft. Needless to say Google News had the highest score (98, no surprise there) and Apple had the lowest (71, kind of surprised). The one metric that this tool does not measure, which I would like to see, is server load time. Overall, we have found Google’s Page Speed tool to be a valuable part of our SEO implementations projects.
Business owners will often purchase multiple domains to take advantage of all of the keyword potential that is to be had. For example, a webmaster that sells horse shoes online (I’m sure there are some) could own www.horseshoes.com, www.Ilovehorses.com and www.mykingdomforahorse.com. In this example, there are different reasons that this webmaster/business owner owns these different URLs.
The first reason could be that they all represent completely different business entities and/or types of websites and the content on each one is distinctly different from the other one. The person that owns and/or operates these websites has no intention of ever combining or redirecting them anywhere else. They are all websites with completely unique objectives that just happen to have something to do with horses.
The second reason (and usually the most common) is that all of these websites have the same or similar content and all share the same purpose; to sell this business’s horseshoes online. The problems that can incur if not handled correctly is content filtering or, even worse, duplicate content penalties in the search engines. To avoid this, one can employ certain strategies.
Firstly, you can identify which domain you prefer to use as the main domain and simply redirect the other two URLs to it with a 301 redirect. The second and probably the least practical solution is to keep them all separate, but make sure there is absolutely no content overlap. Another scenario would be to use the rel=”canonical” tag which (as of December 15th, 2009) you can use across multiple websites. While the rel=”canonical” link element is seen as a hint and not an absolute directive, Google says that they do try to follow it where possible. This tag lets you set the preferred version of a domain with highly similar content and is used in the section of all non-canonical versions of the site.