Articles in the Tips & Tools Category

Get simple, actionable information you can use to gain insight into SEO, content production, competitor data and more with our SEO Tips & Tools blog posts. Learn how to use a variety of tools and browser plugins to see your website how the search engines see it, and find opportunities to enhance your content, link portfolio and SEO.

May 8 2015

Straight to Video: How Do I Come Up with Compelling Video Topics?

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Video content ideas from your blogYou’ve decided to make video part of your digital footprint. That’s great!

OK, so tell us more. What are the topics of those videos going to be? What ideas do you have so far? Oh … really? You haven’t been able to think of any yet? You’re not even sure where to start?

Don’t worry; we can help. Although coming up with video content ideas off the top of your head can be difficult, there are tools that your brand can use to give an idea of what the best types of topics might be for your audience.Read More

Posted in: Tips & Tools

February 24 2015

Simple SEO Tools All Marketers Have Access To

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You don’t have to be an SEO expert to assist in the optimization of your website. Sometimes, you simply need tools to help you out. While these aren’t all of the tools our SEO experts use to make optimization recommendations, they are a good start for anyone interested in assisting in the improvement of their website’s SEO.

Some of our simple go-to SEO tools include Google Webmaster Tools, Google’s Cache, Google Keyword Planner and Google Trends. Read on to learn more about how you can use these tools to improve your website’s SEO.Read More

February 19 2015

The Dos and Don’ts of Writing for Your Audience

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When writing any type of content, it’s vital to do so with a specific audience in mind. Without taking this initial step, it’s likely that whatever you end up producing will not be nearly as effective as it could have been. This post will address some common mistakes writers make when writing for a specific audience and some easy ways to correct those issues.Read More

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