Get simple, actionable information you can use to gain insight into SEO, content production, competitor data and more with our SEO Tips & Tools blog posts. Learn how to use a variety of tools and browser plugins to see your website how the search engines see it, and find opportunities to enhance your content, link portfolio and SEO.
I recently received an email from a client regarding their organic search results in Bing. They had discovered that a few links below their company listing were old and outdated. Within Bing, these sitelinks or “deep links” (as they are referred to by Bing) can be very helpful. As seen in the example below, the search result with deep links allows your listing to take up more “real estate” on the search engine results page, which helps present your business as more of an authority and visually pushes your competition lower on the page.
The next entry in our series continues the theme of differentiation. Google’s mission (on the search engine front) is to organize the information on the web and make it readily accessible. Wolfram|Alpha has the same goal, but takes a completely different approach – providing users with results they can’t get anywhere else.
It can be a complicated process to implement schema.org structured data markup and ensure that it is done properly. With all of the nuances that come along with structured data markup, and the fact that even proper implementation does not guarantee rich snippets; your ability to identify any issues can be quite limited. However, Google provides a few tools that can be used to help you with implementation and testing. We explore these tools below, but remember, even with proper implementation, rich snippets may not show for your results.