Get simple, actionable information you can use to gain insight into SEO, content production, competitor data and more with our SEO Tips & Tools blog posts. Learn how to use a variety of tools and browser plugins to see your website how the search engines see it, and find opportunities to enhance your content, link portfolio and SEO.
It is a well known fact by most of those who own or operate a website that having links to your website on other companies or people’s websites is beneficial for a few reasons:
But many people wonder, “How do I find out who is linking to my website?” Google provides a tool to see when your website has been linked to, what websites are linking to yours, and what pages on your website people linking to.
All of this data and more can be found in your Google Webmaster Tools account. If you are unsure if you have an account, check with your webmaster or IT team in order to verify that you have access. If you do not, it is very simple to set up. Have your webmaster or IT professional visit this link to the help article from Google about how to verify your website with Google’s Webmaster Tools.
Now let’s go over how to find out who is linking to your website. Once you have verified your website with Webmaster Tools, visit www.google.com/webmasters/tools/ to log in to your account dashboard. If you are managing multiple sites, they will all be listed in your home dashboard once you log in.
Next, select the website that you wish to collect your data from and you will see a more detailed dashboard than the previous one. This dashboard is specific to the website that you have just selected.
The next step is to click the option that reads “Traffic” on the top left side navigation of the page. This option will be the third possible choice below “Messages.” A drop down menu will appear that gives you the following 3 options:
*Note: They will not be numbered in your webmaster tools account.
Select “Links to Your site” and you will see 4 separate sections of data.
Lastly, the data for numbers 2, 3, and 4 above can be downloaded to a .CSV or Google Docs file. This is done by clicking the “More »” link beneath any of the sections then selecting “Download this Table” near the top of the page.
You also have the option to:
Now, take this data and make use of it. What pages on your website have been more popular than others? Is everyone only linking to your homepage, and not specific internal pages? Are there websites linking to yours that would make a good partnership?
One of the fundamentals for constructing a website with SEO in mind is ensuring that all of the pages for the site are accessible to both the site’s visitors and the search engines in as concise a path as possible. Internal link structure is an important factor in determining a site’s performance in the search engine results pages. The faster a search spider can access all of your pages mitigates server latency and will make sure your most important pages are served in search results. Also, by linking explicitly to all of your top level, category and service level pages, you are alerting the search engines to their relative importance on the site.
If using less SEO friendly coding elements is something you just can not avoid (because of CMS constraints or the website architecture is not conducive to coding manipulation), web developers can always make certain that their site’s pages are also accessible via the internal, html sitemap page, the external XML Sitemap pages and footer navigation.
If you want to analyze the internal links on your site, Google Webmaster Tools has a section that will let you view how it sees these links and how many other links from your site are pointing to them. From the Webmaster Tools dashboard go to: Your site on the web>>Internal links. This will list the pages on your site (listed underneath the “Target Pages” column”), along with the associated count of links Google has found to be pointing to them:
Businesses should always be looking to gain new customers and keep the ones they have happy. One way of doing this is adapting to the way your customers like to shop. E-commerce companies should be aware of consumers increased spending on mobile devices, especially tablets, and changes should be made to reach them.
According to an article on Direct Marketing News, “Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems.” Tablets are a viable way to reach your target audience and businesses should be willing to make website adjustments to reach returning and potential customers. What type of adjustments? Make sure they can easily navigate and purchase on your site.
When a visitor comes to your website via a tablet, what do they see? Does your website adjust to fit their screen or will the user have to play with their display settings just to get a clear picture of the item they want? It may sound silly to ask such a question, but businesses can frequently lose out on sales due to visitor frustration.
The other night my mom went online to buy some books using a tablet. However, unlike a computer, she could only see one book per page. (The website wasn’t optimized to fit a tablet.) She spent some time attempting to find the books she wanted, but eventually ended up ordering over the phone. Instead of buying multiple books, she only bought one. This particular company lost business because their site wasn’t user friendly on a tablet. How can a company fix this? Easy, use a sniffer. A sniffer can detect what type of device a visitor is using and serve them a landing page that is configured for their device. It would behoove this bookstore to add a sniffer to their site. Who knows how many other tablet users have passed up on buying, due to the lack of a good user experience on a particular site?
When it’s all said and done businesses have to make changes to reach their consumers. If a decent amount of your target audience is using tablets to access your site, consider getting a sniffer. How can a company determine how many visitors are coming from mobile devices and tablets? Read the following article on obtaining this data through analytics.