Understanding Linking Trends

- March 19, 2007

Until recently, the Google webmaster tools allowed you to see a list of common words used within the anchor text that linked to your web page. This was a great way to see in a general sense, how your web page is portrayed on multiple web sites.

Google has made some great changes to this tool, which now allows you to view information on the complete phrase of the anchor text. This is a great way to see the trends on how others view the webpage. Since the search engines place high importance on the anchor text, it would be crucial to understand how other pages are linking to you.

Vanessa Fox, at the Official Google webmaster central blog is reporting that this tool will now showcase up to 100 results. For more information on the recent addition to this tool visit the Official Google blog.

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