It is important to understand that websites that are entirely built in AJAX (or rely heavily upon the technology) are usually more difficult for search engines to crawl and index correctly. However, Google has been making many strides in this realm indicating that there may be light at the end of the tunnel for websites that want to make stronger use of AJAX. Read on to learn more about how you can ensure that an AJAX application is up to date with Googles latest guidelines.
Immediate change is not required by webmasters or web developers, but a change to progressive enhancement is recommended. Progressive enhancement principles are related to a method in web design which focuses on accessibility for a wider range of browsers and devices, scripting technologies, and semantic HTML markup. The purpose of progressive enhancement is to ensure that your site’s most important content can be accessed by users regardless of how they are consuming it. Additionally,
Here is a quick snapshot of some of the main principles of progressive enhancement:
Above all, we recommend checking in with your web development team to ensure they are aligned with progressive enhancement principles on your company’s website in order to maximize user experience for users and crawlability for search engines.