Articles written in April, 2011

April 29 2011

Facebook Launches Social Deals

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Facebook has entered the daily deal online market with its recent launch of “Social Deals” to compete against daily deal sites like Groupon and Living Social. In the past, Facebook originally rolled-out “Facebook Deals” to offer deals to its users when they “checked-in” to places. “Check-in deals” has replaced Facebook Deals and is directed toward both national and local businesses, whereas the new “Social Deals” focuses on bringing the online social experience into the real-world by focusing more on local businesses. The goal is to keep deals more social with events and classes in users’ local areas than traditional daily deals like tanning or massages.

Facebook Social Deals are different than other daily deal competitor sites because they must be purchased up front using Facebook Credits. What are Facebook Credits, you ask? According to Facebook, they are a virtual currency you can use to buy virtual goods in many games and apps on Facebook.

One major difference between Facebook’s Social Deals and other daily deal sites is that deals will not always involve a discount.  Daily deal sites like Groupon and Living Social have become leaders in the industry by advertising their 50 to 90 percent discounts. Unlike most traditional daily deal competitors, the merchants will also be permitted to set caps on the maximum number of deal vouchers that can be purchased.

Also, merchants will be required to have a Facebook Page before they are allowed to participate in the deals program. By requiring merchants to have a Facebook Page before engaging in Social Deals, the network is pushing businesses to be able to reach out to Social Deals buyers for repeat business after the first social interaction.

Social Deals is currently only open to five cities: Atlanta, Austin, Dallas, San Diego and San Francisco.

See below for a snapshot of Facebook Social Deals:

April 28 2011

Do You Like Facebook’s Send Button…?

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First there was the “Share” button, which was then replaced by the “Like” button, now Facebook has added the “Send” button. The Send button is a new feature Facebook is hoping will be the next trend in sharing and a counter-part to the Like button.

The idea behind this Send button feature is to allow users the ability to share content with selected friends, and not spill the beans with the entire network.

As opposed to the extremely trendy Like button, Facebook’s new Send button gives users a level of privacy and convenience. Users will find that when they use the Send button there will be fewer required steps. Also, users will not need to look up email addresses of those they are sending too; instead, the feature will offer “auto-suggesting” for friends and Groups. Thus, as a user, you can kick-back and send content with only members you have approved to see.

Adding the Send Button to Your Website:

You can easily add the Send button to any existing Like buttons on your website, or you can add it as a standalone feature.

– If you are currently using the XFBML Like button, just include the send=”true” attribute in the code and you will create the combined Like and Send button.

– If you are using the iFrame version of the Like button will need to upgrade to XFBML to display a Send button.

 

You can generate the <a href= “http://developers.facebook.com/docs/reference/plugins/like/“> Like and Send button here</a>, or you can use the following code to create the combined

Send button:

<div id=”fb-root”></div>
<script src=”http://connect.facebook.net/en_US/all.js#xfbml=1″></script>
<fb:like href=”example.com” show_faces=”true” width=”450″ send=”true”>
</fb:like>

Developers can add a standalone Send button with the following code:

<div id=”fb-root”></div>
<script src=”http://connect.facebook.net/en_US/all.js#xfbml=1″></script>
<fb:send href=”example.com”></fb:send>

April 25 2011

Social Media Spending – It Will Increase In 2011

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If you are one of those people who (mistakenly) thinks Social Media is just a fad that will soon start to lose its luster, you are in for a (BIG) surprise. Social Media continues to play an integral role in our everyday lives, both from a personal and professional standpoint. 

According to a recent poll from Effie Worldwide and Mashable, 70% of marketers plan to increase their social media budget by more than 10% in 2011. So what does that mean for businesses? In my opinion, you better get on the fast track if you haven’t already factored social media into your marketing budget this year.

Just a few key components to consider when it comes to social media:

  • You first need a strategy in place in order to achieve (and maintain) an effective online presence. This will take time and effort and should be the foundation of your social media plan.
  • Once you have a solid strategy, you should create pages in the main channels: Facebook, Twitter, LinkedIn, etc. Note: If you already have pages, I encourage you to revamp and customize them to look as clean, updated and professional as possible. There are many new and exciting options available today that were not available a year ago. You will want to research and understand your options (i.e. custom tabs in Facebook, LinkedIn Company pages, etc.)
  • Consider who will be managing your channels, how often that individual will be posting and how negative feedback will be handled or addressed.
  • How will you gain more “Likes on Facebook”, “Followers on Twitter” and “Connections on LinkedIn”?  Part of your overall strategy ought to be focused on what you will do to stand out in the crowd of social media competition.

Remember, many of your competitors will increase social media spending in 2011. Will you?

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