If your business has already seen the value of the blogging, and invests in creating unique content each week, then Tumblr is definitely a social network to utilize for exposure. If your business is considering a creating blog, but has not decided where to host it, then learn more about the features of Tumblr within this post. Tumblr is a mix between Twitter and WordPress offering a less verbose form of blogging where users can post updates with text, photos, quotes, links, dialogues, audio, video, slideshows, and more. Below are the basic features that are included when participating in this free micro-blogging platform.
Just listing a few of the options available begins to describe the value this network offers a brand. Over the next few weeks we will continue to examine and expand upon the features of Tumblr, and the ways to effectively use the network to blog for your business.
Google Play begins to rollout globally today offering a condensed source for content from the previous Android market and other Google products. Digital content gets a new platform within Play, by combining a user’s Google music, e-books, android apps, and games into a single hub. A user will be able to access all their content from any Android device (mobile/tablet), computer, and even TV simultaneously with the aid of the free cloud. Social sharing has been taken into account as well, and each of these categories offers unique options to share products with friends. Non-android market users can access Google Play via an existing Google account, or on the web at play.google.com. Google condensing all of these features into one place, and promoting the sharing primarily within Google Plus, may help to boost the engagement levels within the social network.
“Share what you love” is the slogan being used to promote the social sharing aspects of Google Play. It includes the ability to share posts about your favorite e-books, music, movies, games or apps to your circles on Google Plus, in an email, or via text message.
Sharing music on Google Plus will include the ability to listen or buy:
Sharing books can be done while reading from any page:
Watching a movie or reading an e-book can continue seamlessly across all of these:
To date, a few industry analysts have been hinting that Google Plus suffers from a lack of use by the over 10 million registered users. With the implementation of Google Play, and the limited sharing available, it seems like Google is devising a strategy to boost interaction within Google Plus. It also encourages users to be logged into their Google accounts from multiple devices, which can have an affect on how search engine results appear, and offer more opportunities to +1 content on the web. Overall this change in the android market has many underlying benefits for all of Google’s latest products.
Pinterest released a new page design for profile pages this week that will be advantageous for both piners and businesses. The new design highlights the user profile in a large header and has added more connection options for a user to populate. The board’s image preview has gotten an update, along with the ability to arrange the boards with a drag and drop feature, so you can organize what boards will appear above the fold. They have also improved functionality by moving main navigation elements and activity to a single bar just below the profile header.
This is an example from a recent blog post with the previous profile landing page design.
This is the new profile landing page for Harrods after the design release today.
Board’s New Design:
Pinterest is making a more business friendly push toward offering more pronounced brand exposure with the new header design. By also adapting the navigation on a page, it has created a more functional environment for members to interact with. They will find it is easier to edit, manage, and organize boards, and learn about other profiles, by easily noting the page stats and viewing recent activity of pins. As more businesses start to become early adaptors of this social sharing platform, we will explore the campaigns and marketing strategies making it a successful endeavor for them. If you haven’t gotten a Pinterest account yet, we recommend posting to accounts (Facebook/Twitter) requesting an invite from a friend/follower, rather than requesting an account from Pinterest – which can take weeks with no response.