One of the advantages of participating in social media with your brand is the opportunity to interact with your customer base and prospective customers. It’s a chance to build relationships, and further your brand. But how do you do this if no one is interacting with anything that you’re posting? Well, Facebook has created a few different tools and reports specifically designed to help you boost engagement on your page. Here’s a simple 3 step process for using those tools to create more engagement on your Facebook page.
1. Understand the types of posts your audience likes best.
There are a few different types of posts you can include on your timeline; namely pictures, links, and text status updates. Knowing what types your audience likes to click on, share, and comment on is the first step to getting them engaged. Facebook has a report in the “Insights” tab of your admin interface designed to hand feed this data to you. You’ll see a screenshot of this data below.
Once you know what types of updates your audience likes best you’ve got to…
2. Know when your audience is online.
How are your fans supposed to click on, share, and comment on your updates if they don’t see it? You can post the most interesting content and eye catching photos to your page, but if your fans never see it, then there’s no way they’ll be able to interact with it.
Lucky for you Facebook has a great reporting tool for discovering when most of your fans are online. In fact, this info is on the same tab as the “Best Post Types” report, so it’s very easy to connect steps 1 and 2 quickly. Once you know the best post types, and when your audience is online, the rest is a piece of cake.
Now, all you’ve got to do is…
3. Post engaging content when your audience is online.
This seems simple enough based on the last 2 steps, but what if you can’t be in front of a computer when your fans are? Luckily Facebook’s got you covered here too. To complete this process, they’ve built in a tool that lets you schedule a post to be published to your timeline anytime, night or day. You’ll see it when you begin adding a new post to your wall. Instead of publishing immediately, it’ll be scheduled to post whenever you choose.
Implementing this easy 3 step process is guaranteed to help you increase user engagement on your page. Go try it out!
Effective social media campaigns begin with strategy. Before you begin to think about channels, artwork or giveaways, it’s important to take a giant step back and consider the purpose and goal of your social media campaign. Specifically, how does the campaign fit into your overall marketing strategy and initiatives? What do you intend to get out of a social media campaign?
Once you’ve answered those basic questions, you can start to think about the scale of your campaign. Specifically:
• What channels do you intend to include in your campaign?
• What resources will you need?
• How will you market your campaign?
If you wanted to run a Facebook-only campaign, for example, you might need:
• A custom Facebook tab
• Campaign-specific imagery
• A static web page for contest rules and details
• Facebook advertising to drive engagement
• Additional marketing collateral, including an email and press release announcing the contest.
If you wanted to run a multi-channel campaign, you might need:
• A custom Facebook tab
• YouTube videos
• Strong, share-worthy imagery
• A Pinterest presence
• A “sticky” hashtag
• A static webpage
Once you had all of these moving parts in place, you would want to “launch” the campaign with:
• A press release
• A dedicated email
• Blogger / influencer outreach
• Additional paid advertisements to drive awareness / interaction
Consider, for example, Speedo’s brilliant Summer 2013 campaign, Get Speedo Fit. This campaign included:
• YouTube videos starring Michael Phelps
• A mobile App
• A hashtag
• Useful onsite content
• A printable PDF describing the program in detail
• Strong imagery that was promoted on both Facebook and Pinterest
• An advertorial
• A press release
Speedo’s content, and message, was further proliferated by bloggers and fans, who wrote about, and shared, Speedo’s content widely.
But the genius of Get Speedo Fit was not the depth and breadth of its content, but its overarching theme and purpose.
Here was an apparel company connecting its brand identity – and products – to user need (fitness). In doing so, Speedo was creating not just a single sale, like or share, but positive feelings in its followership that had the potential to last far beyond the length of the campaign.
There are a number of ways to drive traffic and visibility to your Facebook page. Depending on the type of audience you are looking to engage and the industry you are targeting, there are different tactics you may want to employ.
With that being said, there are still some important methods to stick by when creating and maintaining a successful and highly visible Facebook page for your business. They include:
Take the time to implement some of these suggestions and you are guaranteed to see successful results on your Facebook page. Continue to follow the Social Media blog at More Visibility for powerful content which will only enhance your online presence and success.