Articles written in September, 2013

September 30 2013

How To Boost Engagement on Your Facebook Page

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One of the advantages of participating in social media with your brand is the opportunity to interact with your customer base and prospective customers. It’s a chance to build relationships, and further your brand. But how do you do this if no one is interacting with anything that you’re posting? Well, Facebook has created a few different tools and reports specifically designed to help you boost engagement on your page. Here’s a simple 3 step process for using those tools to create more engagement on your Facebook page.

1. Understand the types of posts your audience likes best.

There are a few different types of posts you can include on your timeline; namely pictures, links, and text status updates. Knowing what types your audience likes to click on, share, and comment on is the first step to getting them engaged. Facebook has a report in the “Insights” tab of your admin interface designed to hand feed this data to you. You’ll see a screenshot of this data below.

Once you know what types of updates your audience likes best you’ve got to…

2. Know when your audience is online.

How are your fans supposed to click on, share, and comment on your updates if they don’t see it? You can post the most interesting content and eye catching photos to your page, but if your fans never see it, then there’s no way they’ll be able to interact with it.

Lucky for you Facebook has a great reporting tool for discovering when most of your fans are online. In fact, this info is on the same tab as the “Best Post Types” report, so it’s very easy to connect steps 1 and 2 quickly. Once you know the best post types, and when your audience is online, the rest is a piece of cake.

Now, all you’ve got to do is…

3. Post engaging content when your audience is online.

This seems simple enough based on the last 2 steps, but what if you can’t be in front of a computer when your fans are? Luckily Facebook’s got you covered here too. To complete this process, they’ve built in a tool that lets you schedule a post to be published to your timeline anytime, night or day. You’ll see it when you begin adding a new post to your wall. Instead of publishing immediately, it’ll be scheduled to post whenever you choose.

Implementing this easy 3 step process is guaranteed to help you increase user engagement on your page. Go try it out!

Posted in: Facebook

September 23 2013

Creating Effective Social Media Campaigns

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Effective social media campaigns begin with strategy. Before you begin to think about channels, artwork or giveaways, it’s important to take a giant step back and consider the purpose and goal of your social media campaign. Specifically, how does the campaign fit into your overall marketing strategy and initiatives? What do you intend to get out of a social media campaign?

Once you’ve answered those basic questions, you can start to think about the scale of your campaign. Specifically:

•    What channels do you intend to include in your campaign?
•    What resources will you need?
•    How will you market your campaign?

If you wanted to run a Facebook-only campaign, for example, you might need:

•    A custom Facebook tab
•    Campaign-specific imagery
•    A static web page for contest rules and details
•    Facebook advertising to drive engagement
•    Additional marketing collateral, including an email and press release announcing the contest.

If you wanted to run a multi-channel campaign, you might need:

•    A custom Facebook tab
•    YouTube videos
•    Strong, share-worthy imagery
•    A Pinterest presence
•    A “sticky” hashtag
•    A static webpage

Once you had all of these moving parts in place, you would want to “launch” the campaign with:

•    A press release
•    A dedicated email
•    Blogger / influencer outreach
•    Additional paid advertisements to drive awareness / interaction

Consider, for example, Speedo’s brilliant Summer 2013 campaign, Get Speedo Fit. This campaign included:

•    YouTube videos starring Michael Phelps
•    A mobile App
•    A hashtag
•    Useful onsite content
•    A printable PDF describing the program in detail
•    Strong imagery that was promoted on both Facebook and Pinterest
•    An advertorial
•    A press release

Speedo’s content, and message, was further proliferated by bloggers and fans, who wrote about, and shared, Speedo’s content widely.

But the genius of Get Speedo Fit was not the depth and breadth of its content, but its overarching theme and purpose.

Here was an apparel company connecting its brand identity – and products – to user need (fitness). In doing so, Speedo was creating not just a single sale, like or share, but positive feelings in its followership that had the potential to last far beyond the length of the campaign.

September 17 2013

5 Ways to Improve Your Facebook Presence

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There are a number of ways to drive traffic and visibility to your Facebook page. Depending on the type of audience you are looking to engage and the industry you are targeting, there are different tactics you may want to employ.

With that being said, there are still some important methods to stick by when creating and maintaining a successful and highly visible Facebook page for your business. They include:

  1. Include a Call-to-Action on Your Page. When inviting your audience to engage through a comment, like or share, you are only benefiting your cause. It is important to create content on your page which requires audience participation and therefore increases online credibility and SEO ranking as well.
  2. Make Sure to Acknowledge and Give Praise. Share and tag those who you feel provide valuable content related to your industry, or topic you would like to cover on your page. If you enjoy a specific author, product or service, make sure to tag and mention the necessary parties.
  3. Install Facebook Plug-Ins on Your Company Website. Include like buttons and live-streams which display your Facebook content on your website. This will assist in providing awareness to your Facebook page. Additionally this will help others who may not yet be following you on Facebook, have the chance to preview what content you offer.
  4. Frequency Is Everything. It is extremely important to constantly provide content to your audience that is relevant, and requires engagement. Set-up a time each day which your audience can expect and look forward to your postings. This will only increase the number of loyal followers that you have.
  5. Include Images in Your Posts. Share fun images which cause engagement with your followers. Take the time to post images which share a new product or service and a description that matches.  This will only excite and intrigue your audience.

Take the time to implement some of these suggestions and you are guaranteed to see successful results on your Facebook page. Continue to follow the Social Media blog at More Visibility for powerful content which will only enhance your online presence and success.

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