Engagement was the buzzword of 2013, so what will be the buzzword for 2014? I believe that word will be “advocacy.” We all know how important customer reviews and recommendations are to compelling people to make a purchase. This is because positive reviews help to build confidence in your brand and your products. So how do you get more positivity on the web? Through brand advocates.
Over the last few years, we have all heard about the importance of growing relationships with brand advocates – the people who speak positively about your brand, and share your content on social media. In fact, it’s been found that offers or promotions shared by social media advocates convert at a much higher rate.
So how do you identify your potential brand advocates?
YouTube annotations allow a video creator to layer text, links and hotspots over their video. These help to supplement information in the video by adding information, make the video interactive and enable engagement with the viewer.
Here’s how to create and edit annotations:
So you created a Pinterest profile for your brand. You’ve been pinning, adding new boards and repining images from influencers, but you still aren’t seeing enough results. Maybe your boss is even saying, “Do you still think Pinterest is the right channel for us?” Before you throw in the towel or send your Pinterest profile out on an ice floe, why not try to get some real engagement happening. It’s time for you to take advantage of Pinterest’s Group Boards.