Articles written in April, 2014

April 24 2014

Twitter Gets a Facelift, But Don’t Update Your Profile Just Yet

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Earlier this month, Twitter announced that profiles were getting a facelift. They first rolled out the new design to a handful of accounts, including the profiles for movie star Zac Efron and boxer Floyd Mayweather. Now, the new profiles are available to everyone. Before you switch, it’s important to make sure that you have the brand assets in place to ensure your profile will appear correctly within the new layout.Read More

Posted in: Twitter

April 17 2014

Using Social Media as a Competitive Analysis Tool

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Today, lots of companies are involved in social media, wooing likes, pluses and follows all in the name of building an audience and growing their market share. But the closer brands get to their customers, the more vulnerable they become to public criticism and negative feedback.

Sometimes, companies can be so focused on growing their audience that they fail to prepare for, and properly deal with, negative feedback. This is where their competitors can swoop in and gain a competitive advantage. And this is why you should be monitoring your competitor’s social pages for opportunities.Read More

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